Buy Alan R. Andreasen Ethics In Social Marketing (Paperback) (UK IMPORT)

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Alan R. Andreasen Ethics in Social Marketing (Paperback) (UK IMPORT)

Author: Alan R. Andreasen. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives?.

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Item	135316960693
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Condition	Brand New
Book Title	Ethics in Social Marketing
Title	Ethics in Social Marketing
EAN	9780878408207
ISBN	9780878408207
Release Date	02/05/2001
Release Year	2001
Contributor	Michael D. Basil (Contributions by)
ISBN-10	0878408207
Country/Region of Manufacture	US
Genre	Business & Finance
Topic	Social Sciences
Subject Area	Law, Political Science, Business & Economics
Publication Name	Ethics in Social Marketing
Publisher	Georgetown University Press
Item Length	9 in
Subject	Marketing / General, Ethics & Professional Responsibility, Public Affairs & Administration
Publication Year	2001
Type	Textbook
Format	Trade Paperback
Language	English
Item Height	0.5 in
Author	Alan R. Andreasen
Item Weight	14.1 Oz
Item Width	6 in
Number of Pages	224 Pages

Further DetailsTitle: Ethics in Social MarketingCondition: NewEAN: 9780878408207ISBN: 9780878408207Publisher: Georgetown University PressFormat: PaperbackRelease Date: 02/05/2001Item Height: 229mmItem Length: 152mmItem Weight: 399gContributor: Alan R. Andreasen (Edited by), Alan R. Andreasen (Contributions by), Michael L. Rothschild (Contributions by), William A. Smith (Contributions by), Minette E. Drumwright (Contributions by), D. Kirk Davidson (Contributions by), George C. Brenkert (Contributions by), Susan D. Kirby (Contributions by), N. Craig Smith (Contributions by), William D. Novelli (Contributions by), Michael D. Basil (Contributions by)Author: Alan R. AndreasenLanguage: EnglishISBN-10: 0878408207Description: Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In "Ethics in Social Marketing", ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes.The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.Country/Region of Manufacture: USGenre: Business & FinanceTopic: Society & Culture, Social SciencesRelease Year: 2001

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