An Analysis of Michael E. Porter's Competitive Strategy: Techniques for Analyzin

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First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

Michael E. Porter's 1980 book Competitive Strategy is a fine example of critical thinking skills in action. Porter used his strong evaluative skills to overturn much of the accepted wisdom in the world of business. By exploring the strengths and weaknesses of the accepted argument that the best policy for firms to become more successful was to focus on expanding their market share, he was able to establish that the credibility of the argument was flawed. Porter did not believe such growth was the only way for a company to be successful, and provided compelling arguments as to why this was not the case. His book shows how industries can be fragmented, with different firms serving different parts of the market (the low-price mass market, and the expensive high-end market in clothing, for example) and examines strategies that businesses can follow in emerging, mature, and declining markets. If printing is in decline, for example, there may still be a market in this industry for high-end goods and services such as luxury craft bookbinding. Porter also made excellent use of the critical thinking skill of analysis in writing Competitive Strategy. His advice that executives should analyze the five forces that mold the environment in which they compete – new entrants, substitute products, buyers, suppliers, and industry rivals – focused heavily on defining the relationships between these disparate factors and urged readers to check the assumptions of their arguments. Porter avoided technical jargon and wrote in a straightforward way to help readers see that his evaluation of the problem was strong. Competitive Strategy went on to be a highly influential work in the world of business strategy.

Author Biography

Pádraig Belton undertook his doctoral research in politics and international relations at the University of Oxford. A prolific financial, business and political journalist, his work has appeared in publications including the Irish Times, the Guardian, Telegraph, Independent, the Irish Independent, the Atlantic, the New Statesman, Prospect, the Times Literary Supplement, and Foreign Policy.

Table of Contents

Ways in to the Text Who is Michael E. Porter? What does Competitive Strategy: Creating and Sustaining Superior Performance Say? Why does Competitive Strategy: Creating and Sustaining Superior Performance Matter? Section 1: Influences Module 1: The Author and the Historical Context Module 2: Academic Context Module 3: The Problem Module 4: The Author's Contribution Section 2: Ideas Module 5: Main Ideas Module 6: Secondary Ideas Module 7: Achievement Module 8: Place in the Author's Work Section 3: Impact Module 9: The First Responses Module 10: The Evolving Debate Module 11: Impact and Influence Today Module 12: Where Next? Glossary of Terms People Mentioned in the Text Works Cited

Details ISBN1912128802 Year 2017 ISBN-10 1912128802 ISBN-13 9781912128808 Format Paperback Media Book Publisher Macat International Limited Series The Macat Library Publication Date 2017-07-15 Short Title Competitive Strategy Language English UK Release Date 2017-07-15 Imprint Macat International Limited Place of Publication London Country of Publication United Kingdom AU Release Date 2017-07-15 NZ Release Date 2017-07-15 Author Pádraig Belton Subtitle Techniques for Analyzing Industries and Competitors Alternative 9781912302185 Audience Tertiary & Higher Education Pages 128 We've got this

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