Branding Post-Communist Nations: Marketizing National Identities in the New Eu

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This volume collects studies that examine the practices and discourses of the nation branding undertaken in Central and Eastern Europe.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.

Author Biography

Nadia Kaneva is Assistant Professor in the Department of Media, Film, and Journalism Studies at the University of Denver.

Table of Contents

Preface Part 1: Promises and Problems of Post-communist Nation Branding 1. Nation Branding in Post-communist Europe: Identities, Markets, and Democracy Nadia Kaneva 2. Systemic Propaganda and State Branding in Post-Soviet Eastern Europe Gerald Sussman 3. Brand Interrupted: The Impact of Alternative Narrators on Nation Branding in the Former Second World Robert A. Saunders Part 2: Agents, Institutions, Practices 4. Redesigning a Nation: Welcome to E-stonia, 2001-2018 Sue Curry Jansen 5. Who Can Play this Game? The Rise of Nation Branding in Bulgaria, 2001-2005 Nadia Kaneva 6. Towards Corpo-Nationalism: Poland as a Brand Pawe Surowiec Part 3: Representations, Mediations, Narrations 7. Branding Slovenia: "You Can't Spell Slovenia Without Love..." Zala Voli 8: Vampire Branding: Romania's Dark Destinations Alice Bardan and Anikó Imre 9. One Nation, One Brand? Nation Branding and Identity Reconstruction in Post-Communist Hungary Laszlo Kulcsár and Young-ok Yum 10. The Musical (Re)branding of Serbia: Srbija Sounds Global, Gua, and EXIT Branislava (Brana) Mijatovi

Review

"[T]his book offers a sound platform for reconsidering the 'natural' evolution of nation-branding and serves as an important and necessary critical addition to post-communist studies literature." -Media, Culture & Society

Review Quote

"[T]his book offers a sound platform for reconsiderng the 'natural' evolution of nation-branding and serves as an important and necessary critical addition to post-communist studies literature."-Media, Culture & Society

Details ISBN1138776777 Language English ISBN-10 1138776777 ISBN-13 9781138776777 Media Book Format Paperback Year 2014 Imprint Routledge Place of Publication London Country of Publication United Kingdom Edited by Nadia Kaneva Short Title BRANDING POST COMMUNIST NATION Series Routledge Research in Cultural and Media Studies Series Number 33 Affiliation University of Denver, USA Illustrations 10 Halftones, black and white; 10 Illustrations, black and white AU Release Date 2014-03-27 NZ Release Date 2014-03-27 UK Release Date 2014-03-27 Publication Date 2014-03-27 Author Nadia Kaneva Pages 266 Publisher Taylor & Francis Ltd Subtitle Marketizing National Identities in the "New" Europe Alternative 9780415882750 DEWEY 306.20947 Audience Tertiary & Higher Education We've got this

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