Build Your Own Life Brand!: A Powerful Strategy to Maximize Your Potential and E

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FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

Let bestselling author Stedman Graham show you how building your own "Life Brand" will result in a more successful and fulfilling life. From traditional corporations to the Internet, from top executives to people striving every day in their communities, "branding" has become one of the most significant marketing practices in pop culture today. We all rely on our favorite brand-name products to provide us with a certain level of quality. Now Stedman Graham shows readers how applying branding strategies to their own lives can help them attain their greatest potential and value. We all have talents, knowldge, and other gifts to share -- not just at work but with loved ones and everyone we meet. Putting these traits to work for you as part of your Life Brand will enable you to reach your highest goals and enrich the world around you. With entertaining and pointed insights on personal branding styles and step-by-step instructions for developing a brand of your own, Build Your Own Life Brand! will show you how to: Discover and develop your individual brand assets, like your talents, knowldege, and personal characteristics Build and expand upon those strengths Identify "target markets" for key areas of your life -- your work your relationships, and your community Create more value in those markets as well as your own life.

Author Biography

Stedman Graham is chairman and CEO of S. Graham and Associates, a management and marketing consulting firm based in Chicago. He is the author of ten books, including two New York Times bestsellers. Graham lectures and conducts seminars for businesses and organizations around the country. He is a former adjunct professor at Kellogg Graduate School of Management at Northwestern University, and is currently a visiting professor at several other universities. Active in philanthropy and community work, he is on the international board of Junior Achievement, is founder of Athletes Against Drugs, and is a member of the Economic Club of Chicago.

Table of Contents

ContentsChapter One: Build a Brand Name for YourselfChapter Two: Life Brand Management 101Chapter Three: Lessons from the Brand Styles of the Rich and FamousChapter Four: Brand Value with a Capital You!Chapter Five: Focus Your Life Brand with Success CirclesChapter Six: Marketing Your Life BrandChapter Seven: Expand Your Brand!Chapter Eight: The Power of Your Life Brand at WorkChapter Nine: The Power of Your Life Brand in Your RelationshipsChapter Ten: The Power of Your Life Brand in the CommunityChapter Eleven: Seven Rules for Building a Quality Life Brand

Long Description

Let bestselling author Stedman Graham show you how building your own "Life Brand" will result in a more successful and fulfilling life. From traditional corporations to the Internet, from top executives to people striving every day in their communities, "branding" has become one of the most significant marketing practices in pop culture today. We all rely on our favorite brand-name products to provide us with a certain level of quality. Now Stedman Graham shows readers how applying branding strategies to their own lives can help them attain their greatest potential and value.We all have talents, knowldge, and other gifts to share -- not just at work but with loved ones and everyone we meet. Putting these traits to work for you as part of your Life Brand will enable you to reach your highest goals and enrich the world around you. With entertaining and pointed insights on personal branding styles and step-by-step instructions for developing a brand of your own,Build Your Own Life Brand!will show you how to: Discover and develop your individual brand assets, like your talents, knowldege, and personal characteristics Build and expand upon those strengths Identify "target markets" for key areas of your life -- your work your relationships, and your community Create more value in those markets as well as your own life.

Excerpt from Book

Chapter One: Build a Brand Name for Yourself When I was playing high school basketball many years ago, there was one name that stood out in every game: Chuck Taylor. Chuck wasn''t a big scorer or a great rebounder. In fact, he was constantly underfoot on the court. More accurately, he was on our feet. Before there were Nikes or Reeboks, Converse Chuck Taylor All Stars was the brand. It was the most popular basketball shoe of my high school generation. Back then, when you made the varsity team, you just had to get a pair of Chuck Taylor high-tops. All the players that I admired in high school, college, and the pros were wearing them, so I associated Chuck Taylor with success on the basketball court. I grew up like everyone else, with hundreds of other brand-name products around me -- top brands such as Wheaties, Pepsi, and Ford Thunderbird -- but my desire to have a pair of Chuck Taylors marked the real beginning of my brand awareness as a consumer. A brand product is one with a unique identity intended to set it apart from similar products. The cereal brand Wheaties is "the breakfast of champions." The Pepsi soft drink brand is "the joy of cola." Compaq brand computers offer "better answers," according to an ad in a magazine on my desk. We are so bombarded by product brands that we are hardly conscious of them much of the time, but most of us have at least some level of brand awareness. We can sing the jingles of our favorite brands. It''s the real thing! We can repeat their ad slogans. Just do it! Most important for the companies that make brand-name products, we look for them when we shop. Increasing a product''s brand awareness is one of the jobs performed by my management and marketing consulting company, S. Graham & Associates. Marketing and working with brands are the primary roles of my firm, which provides strategic planning, marketing, consulting, and program execution to companies seeking to target general and multicultural markets. Our clients come to us for help in creating, expanding, and revitalizing their brand names. Our speciality is to build upon what they have already accomplished with their brands by helping them sell their products to multicultural consumers whom they may not be reaching effectively. We also help new companies develop and establish their brands by determining what their primary target markets are and how they can best explain the value of their product to consumers. A BRAND-NEW WAY OF LOOKING AT YOUR LIFE "Everything is a brand. Most people don''t recognize that. Where you live, the house you live in, the street you live on...they are all brands. And people are brands," Frank Delano, president of the New York-based Delano & Young, a brand-image firm, told the Chicago Tribune recently. "We''re all brands, in the sense that we have a certain identity, have to maintain a certain quality and have to bring something to [radio station] affiliates they can''t bring to themselves," said broadcaster Charles Osgood at a 1999 advertising industry conference entitled "Brand Building for the 21st Century." The business world has long recognized the value of creating a recognizable and clearly defined brand. In recent years, the principles of branding increasingly have been applied to individuals too. Just as Coca-Cola, Apple, and Tommy Hilfiger have brands with assets that they develop and pitch to consumers, you too have assets that you must build upon, market, and expand. It may sound strange to you at first, but think about these situations: When you apply for a job, aren''t you trying to "sell" the interviewer on you and your particular brand assets, which include your talents, knowledge, training, and personal characteristics such as your energy, your determination, or your leadership attributes? When you meet someone whom you find interesting or attractive, don''t you try to make a favorable impression so that you will stand out in that person''s mind? When you move into a new neighborhood, join an organization, or participate in a fund-raising drive, don''t you try to communicate to the people involved that you have something of value to offer? While the concept of branding yourself may seem strange at first, I''ve noticed that many successful people instinctively think of themselves as "brands" or "products" in the marketplace. When I told Oprah that I had decided to write a book on personal branding, she said: "People are always talking about how I built my brand but I wasn''t thinking about that at all. I was winging it, just trying to do my best and to get where I wanted to be." Today, Oprah is very aware of her brand as a businesswoman and entertainer, as are most other successful men and women. They may have built their brands instinctively, but they realize the importance of managing them thoughtfully. Each of us has a unique blend of talents, knowledge, and other personal assets. We want to make the most of those gifts by developing them and sharing them with the world. I believe that''s what makes us truly happy. It isn''t about having the nicest clothes, the fanciest cars, or the biggest house. Happiness comes when you are fully engaged in life, so that when you come to the end of your time on this earth, you''ve used up every ounce of energy, every bit of brainpower, and every gift you''ve been given. The happiest, most fulfilled people I know aren''t necessarily those with the most material things. They are the people who know that their lives have value in the world around them. When you build a Life Brand, and then manage it, expand upon it, and protect it, you create a method for sharing your gifts and putting them to their highest use -- for your benefit and for the benefit of everyone within your reach. Did you notice I called your brand a "Life Brand"? That''s because my goal is to help you attain your highest potential and value, not only in your work or career but also in your relationships, and in every other aspect of your life. You have talents, knowledge, and other gifts to share -- not just at work, but with your loved ones and with everyone who shares some portion of your life. In the chapters that follow, we will assess your Life Brand "assets," and then look at ways to increase and enhance your value in everything you become involved in. The ultimate goal is to create a fulfilling life by enriching the lives of everyone you touch. It''s built upon the philosophy that when you focus on offering your talents and energy to serve others, the rewards will flow your way too. A BRAND TO BUILD YOUR LIFE AROUND Branding has long been a buzzword in the business world, but I''m going to take you beyond creating a mere career brand. My vision of personal branding differs substantially from visions that basically offer methods for promoting yourself in your job or career. It''s wonderful to be successful in your work, but I''ve seen too many people who focus only on getting to the top, neglecting their relationships and their personal development along the way. Often, they achieve their goals and then realize that they feel emotionally and spiritually empty because their focus has been too narrow. As Lily Tomlin said, "The trouble with the rat race is that even if you win, you''re still a rat." There is no real or lasting fulfillment in a life focused merely on obtaining material success, power, or recognition. There is nothing inherently wrong with those things, if they happen to come to you as the result of how you live your life. I believe they should not be your primary goal. "The less I''ve cared about money and commissions, the more money I''ve made. Make the right decisions for the right reasons and the right things will happen. Remember: He who dies with the most toys...dies," says Bill Haber, who cofounded the Creative Artists Agency and is now active in the Save the Children charity. Like Bill Haber, I''ve found that the most fulfilled people are those who build value into their Life Brands and then spread it around. I''m going to show you in the pages that follow how to create a high-quality Life Brand that will enable you to stand out not only in your work but also in your relationships and the greater "communities" that you belong to. I consider your communities to include everything from the place you live and the world you live in to your professional ties, your spiritual life, and your network of friends, business associates, teammates, and anyone else within your circle of influence. That includes service, religious, professional, and social organizations; charities, fraternities, and sororities; and your own network of contacts and acquaintances. SAY "YOU FIRST" AND YOU WILL BENEFIT TOO I have another concern about many of the personal branding programs I''ve seen. They often encourage a "me first" attitude. It''s not you and your brand against the world. That approach will get you nowhere fast. Why would an employer or client, a friend, or a teammate buy into someone with that approach? I prefer to think of personal branding as a method for identifying your value as a human being, for making that value widely known, and for nurturing and enhancing that value throughout your lifetime. Here''s a quick exercise to help you see the difference between branding yourself purely for selfish reasons and building a Life Brand for the purpose of sharing your talents, skills, and knowledge with the world: Visualize yourself seated in the middle of a h

Details ISBN0684856980 Author Stedman Graham Short Title BUILD YOUR OWN LIFE BRAND Pages 256 Language English ISBN-10 0684856980 ISBN-13 9780684856988 Media Book Format Paperback DEWEY 158 Year 2002 Country of Publication United States Imprint The Free Press Illustrations black & white illustrations Residence Chicago, IL, US Subtitle A Powerful Strategy to Maximize Your Potential and Enhance Your Value for Ultimate Achievement Place of Publication New York DOI 10.1604/9780684856988 UK Release Date 2002-10-21 NZ Release Date 2002-10-21 US Release Date 2002-10-21 Publisher Simon & Schuster Publication Date 2002-10-21 Audience General AU Release Date 2002-07-08 We've got this

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