The Nile on eBay FREE SHIPPING UK WIDE Business Innovation For Dummies by Alexander Hiam
Discover how to access your creative power to boost your success inbusiness Success in business demands constant creativity. Generatingfresh solutions to problems and the ability to invent new productsor services for a changing market are part of the intellectualcapital that gives a company its competitive edge.
FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description
Discover how to access your creative power to boost your success in business Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge. Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities. Advice on how to apply creativity to the workplaceIdeas for spicing up presentationsShows you how innovation leads to more productive business Business Innovation For Dummies is a must-have guide for anyone in business who is looking to harness their creativity to boost productivity and revenue!
Notes
Practical advice and information on how to apply creativity to the workplace.
Back Cover
Channel your creative prowess to boost your success in business Fresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy-to-follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities. Think outside the box -- learn how to tap into your creative energy and apply it to every area of the business milieu Take the reigns -- make your mark as an innovator and discover how creative thinking can lead your company (and career) to greater heights Brainstorm your worries away -- find out how to run a successful idea-generating session, from whom to invite to which brainstorming techniques to apply Turn crisis into progress -- discover how creative thinking can turn problems into opportunities for innovative progress Get the word out -- show your team how to trade in old ways of thinking to bring innovation to life Open the book and find: The importance of refreshing your sales and marketing functions Advice on breaking down barriers to change How to identify your leadership style Ways to introduce creative practices to your daily routine Tips on writing a creative brief Innovative branding strategies and web promotions How to profit from the product life cycle Brainstorming ideas to get the creative juices flowing Learn to: Harness creative thinking to boost productivity and revenue Give your company its competitive edge through fresh thinking Invent new products or services for a changing market Combine existing ideas or products into a new design
Flap
Channel your creative prowess to boost your success in business Fresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy-to-follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities. Think outside the box -- learn how to tap into your creative energy and apply it to every area of the business milieu Take the reigns -- make your mark as an innovator and discover how creative thinking can lead your company (and career) to greater heights Brainstorm your worries away -- find out how to run a successful idea-generating session, from whom to invite to which brainstorming techniques to apply Turn crisis into progress -- discover how creative thinking can turn problems into opportunities for innovative progress Get the word out -- show your team how to trade in old ways of thinking to bring innovation to life Open the book and find: The importance of refreshing your sales and marketing functions Advice on breaking down barriers to change How to identify your leadership style Ways to introduce creative practices to your daily routine Tips on writing a creative brief Innovative branding strategies and web promotions How to profit from the product life cycle Brainstorming ideas to get the creative juices flowing Learn to: Harness creative thinking to boost productivity and revenue Give your company its competitive edge through fresh thinking Invent new products or services for a changing market Combine existing ideas or products into a new design
Author Biography
Alexander Hiam is the author of more than twenty popular books on business, including Marketing For Dummies and Marketing Kit For Dummies. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.
Table of Contents
Introduction 1Part I: Making Your Mark as an Innovator 9Chapter 1: Taking an Innovative Approach to Work 11Chapter 2: Creating an Innovative Career Path 33Chapter 3: Leading with Creative Vision 45Chapter 4: Innovating in Sales and Marketing 67Chapter 5: Being an Innovative Strategist 79Part II: Stimulating Your Creative Side: Thinking in New and Different Ways 99Chapter 6: Getting Juices Flowing in Brainstorming Sessions 101Chapter 7: Mastering Advanced Brainstorming 121Chapter 8: Going Beyond Brainstorming 143Chapter 9: Turning Problems into Opportunities for Innovation 159Chapter 10: Going Shopping for Innovations 171Chapter 11: Coming Up with Creative Combinations 183Part III: Applying Creativity and Innovation to Daily Challenges 197Chapter 12: Delivering Fresh Presentations and Proposals 199Chapter 13: Negotiating Creative Win–Wins 219Chapter 14: Innovating to Save Costs 231Part IV: Implementing a Major Innovation 245Chapter 15: Managing the Development of an Innovative Idea 247Chapter 16: Spreading the Word to Diffuse Your Innovation 261Chapter 17: Protecting Intellectual Property 275Chapter 18: Building a Business Around Your Innovation 295Part V: The Part of Tens 309Chapter 19: Ten Creative Ways to Boost Your Career 311Chapter 20: Ten Tips for More Innovative Meetings 317Chapter 21: Ten Ways to Stimulate Your Creative Genius 323Chapter 22: Ten Tips for Better Implementation of Your Ideas 331Index 339
Review
"... takes you through steps to executing a good idea... advice on offer is practical and easy to follow." (Management Today, November 2010)
Long Description
Channel your creative prowess to boost your success in business Fresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy-to-follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities. Think outside the box -- learn how to tap into your creative energy and apply it to every area of the business milieu Take the reigns -- make your mark as an innovator and discover how creative thinking can lead your company (and career) to greater heights Brainstorm your worries away -- find out how to run a successful idea-generating session, from whom to invite to which brainstorming techniques to apply Turn crisis into progress -- discover how creative thinking can turn problems into opportunities for innovative progress Get the word out -- show your team how to trade in old ways of thinking to bring innovation to life Open the book and find: The importance of refreshing your sales and marketing functions Advice on breaking down barriers to change How to identify your leadership style Ways to introduce creative practices to your daily routine Tips on writing a creative brief Innovative branding strategies and web promotions How to profit from the product life cycle Brainstorming ideas to get the creative juices flowing Learn to: Harness creative thinking to boost productivity and revenue Give your company its competitive edge through fresh thinking Invent new products or services for a changing market Combine existing ideas or products into a new design
Review Quote
' …takes you through steps to executing a good idea…advice on offer is practical and easy to follow.' (Management Today, November 2010).
Details ISBN0470601744 Author Alexander Hiam Short Title BUSINESS INNOVATION FOR DUMMIE Language English ISBN-10 0470601744 ISBN-13 9780470601747 Media Book Format Paperback Illustrations Yes Series For Dummies Year 2010 DEWEY 658.4063 Tag 2012dummiespromo Residence Amherst, MA, US Affiliation University of Massachusetts at Amherst Edition 1st UK Release Date 2010-05-28 Publication Date 2010-05-28 NZ Release Date 2010-05-28 US Release Date 2010-05-28 Place of Publication Chichester Pages 384 Publisher John Wiley & Sons Inc Imprint For Dummies Country of Publication United States Audience Professional & Vocational AU Release Date 2010-05-13 We've got this
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