Business Plans For Dummies by Paul Tiffany, Steven D. Peterson
Estimated delivery 3-12 business days
Format Paperback
Condition Brand New
Description Plan to succeed as an entrepreneur—we show you how Business Plans For Dummies can guide you, as a new or aspiring business owner, through the process of creating a comprehensive, accurate, and useful business plan. In fact, it is just as appropriate for an already up-and running firm that realizes it's now time for a full-bore check-up, to ensure the business is in tip-top shape to meet the challenges of the globalized, digitized, and constantly changing 21st Century. This edition of is fully updated, featuring the most recent practices in the business world. Let us walk you through each step of the planning process. You'll find everything you need in this one book, so you can finally stop googling, close all those browser tabs, and get organized and get going. Updates to this new revision include knowing how to pivot when your situation changes, recognizing the need for diversity and inclusion in the workplace, where to tap the latest funding sources, and how to plan for a digital strategy, market disruption, and environmental sustainability. You'll also learn how today's globalized marketplace influences your business—and how you can use social media to influence your customers right back. Learn the ins and out of creating a business plan that will actually workSet effective goals and objectives so your business can find successWow investors with your knowledge of today's important business trendsMap out your finances, marketing plan, and operational blueprint—then confidently get to work! Challenge the traditional framework by building a business plan that's workable in today's reality. Dummies is here to help.
Author Biography
Paul Tiffany, PhD, is a professor at the Haas School of Business, UC Berkeley, where he teaches courses on public policy and management. He is an expert in business strategy and management. Prior to beginning his career in academia, Tiffany worked as a business consultant and continues to lead his own consulting agency. Steven D. Peterson, PhD, is the senior partner and founder of the management tool development company Strategic Play Technologies.
Details ISBN 1119866375 ISBN-13 9781119866374 Title Business Plans For Dummies Author Paul Tiffany, Steven D. Peterson Format Paperback Year 2022 Pages 416 Edition 3rd Publisher John Wiley & Sons Inc GE_Item_ID:158641868; About Us
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