Buy Buyology Truth And Lies About Why We Buy Format: Paperback

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Buyology Truth and Lies About Why We Buy Format: Paperback

His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. • Does subliminal advertising still surround us?.

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Item	386834851111
Seller	newbookdeals ( 6063 ⭐ ) 98.6% Location: 07001, US Accept Payments With ,
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Guarantee	eBay Money Back Guarantee
Condition	Brand New
Narrative Type	book
Type	book
Intended Audience	General/trade
ISBN	9780385523899
Book Title	Buyology : Truth and Lies about Why We Buy
Publisher	Crown Publishing Group, T.H.E.
Item Length	8 in
Publication Year	2010
Format	Trade Paperback
Language	English
Item Height	0.7 in
Author	Martin Lindstrom
Genre	Business & Economics
Topic	Marketing / General, Purchasing & Buying, Consumer Behavior
Item Weight	7.8 Oz
Item Width	5.2 in
Number of Pages	272 Pages

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.