Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Managemen

The Nile on eBay   Campaign Craft by Michael J. Burton, William J. Miller, Daniel M. Shea

The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns.Political campaigning reinvents itself at a furious pace.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns.Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice.The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections.

Author Biography

Michael John Burton, PhD, is associate professor of political science at Ohio University where he teaches elections and campaigns, political leadership, and political research methods.William Miller, PhD, is director of Institutional Research and Effectiveness at Flagler College, Saint Augustine, FL.Daniel M. Shea, PhD, is professor of government and director of the Goldfarb Center for Public Affairs and Civic Engagement at Colby College, Waterville, ME.

Table of Contents

List of Figures and TablesPrefaceIntroduction: Consultant-Centered CampaignsPart I: CAMPAIGN PRELIMINARIES1 The Campaign Plan2 The Context of the Race3 Opposition ResearchPart II: STRATEGIC THINKING4 Segment Analysis5 Survey Research6 Voter TargetingPart III: CONTACT7 Fundraising Strategies and Tactics8 Strategic Communications9 Earned Media10 Direct Voter ContactPart IV: THE FUTURE OF ELECTIONEERING11 New Players and New Campaigns12 The Evolving StyleReferencesIndex

Promotional

The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns.

Long Description

Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice. The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections.

Promotional "Headline"

In the first three election cycles of the present decade, $13.6 billion was spent on campaigns for federal offices.

Description for Reader

* Updates readers on rapidly evolving campaign strategy and tactics * Offers the ideal balance between practical perspectives and scholarly literature * Includes fresh information on political polarization, strategic technologies, and online tools, along with coverage of the debate between advocates of ballot access and voter integrity * Examines non-candidate players such as Super PACs and educational non-profits

Details ISBN1440837325 Short Title CAMPAIGN CRAFT REV/E 5/E Language English Edition 5th ISBN-10 1440837325 ISBN-13 9781440837326 Media Book Format Paperback Year 2015 Imprint Praeger Publishers Inc Place of Publication Westport Country of Publication United States Illustrations black & white illustrations Publication Date 2015-06-23 UK Release Date 2015-06-23 NZ Release Date 2015-06-23 US Release Date 2015-06-23 Audience Age 7-17 Author Daniel M. Shea Pages 312 Publisher Bloomsbury Publishing Plc Edition Description 5th edition Subtitle The Strategies, Tactics, and Art of Political Campaign Management DEWEY 324.973 Audience Tertiary & Higher Education AU Release Date 2015-06-22 Series Praeger Series in Political Communication We've got this

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