Communication in the Era of Attention Scarcity by Waddick Doyle (English) Hardco

The Nile on eBay   Communication in the Era of Attention Scarcity by Waddick Doyle, Claudia Roda

With a particular focus on social attention, the book highlights the need for an increased awareness about the agents that shape attention in our society, the effects that these agents (attempt to) produce, and the means by which individuals and groups may increase their control over personal and social attention.

FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Publisher Description

This book examines a series of phenomena that have accompanied the development of digital technology and focuses on the attentional processes that these phenomena have in common. Across the social order, complaints are growing about a lack of attention as well as an overriding push by corporations and institutions to capture and mobilize attention. With a particular focus on social attention, the book highlights the need for an increased awareness about the agents that shape attention in our society, the effects that these agents (attempt to) produce, and the means by which individuals and groups may increase their control over personal and social attention. With a range of academic perspectives, this book is a crucial read for understanding the changing shape of political, business and personal communication.

Back Cover

This book examines a series of phenomena that have accompanied the development of digital technology and focuses on the attentional processes that these phenomena have in common. Across the social order, complaints are growing about a lack of attention as well as an overriding push by corporations and institutions to capture and mobilize attention. With a particular focus on social attention, the book highlights the need for an increased awareness about the agents that shape attention in our society, the effects that these agents (attempt to) produce, and the means by which individuals and groups may increase their control overpersonal and social attention. With a range of academic perspectives, this book is a crucial read for understanding the changing shape of political, business and personal communication.

Author Biography

Waddick Doyle is the founder of the Global Communications department and Director of the Civic Media Lab at The American University of Paris, France.Claudia Roda is Professor of Computer Science at the American University of Paris, France. She is the author of Human Rights and Digital Technology (2017).

Table of Contents

Chapter 1: Introduction.- Chapter 2: A Roadmap of Studies in Attention and Technology.- Chapter 3: Attentional Agency is Environmental Agency.- Chapter 4: The Economy of Attention in the Age of Neoliberalism.- Chapter 5: Brand Communication and the Attention Economy.- Chapter 6: Designing Envelopes for Attention Policies.- Chapter 7: Political Attention: A Genealogy of Reinscriptions.- Chapter 8: Consumer attention: Corporeality, surveillance and the attention enclosure.- Chapter 9: Productivity and Promiscuity: Paying Undivided Attention.

Feature

Contextualizes the issues of strategic and interpersonal communication in an attention scarce environment Analyses socio-ethical aspects of current information gathering and distribution models Provides analytical tools for understanding the evolution of power relations in our society

Details ISBN3030209172 Year 2019 ISBN-10 3030209172 ISBN-13 9783030209179 Format Hardcover Pages 143 Publication Date 2019-09-26 Language English DOI 10.1007/978-3-030-20918-6 DEWEY 302.2 Edition 1st Place of Publication Cham Country of Publication Switzerland Illustrations 1 Illustrations, black and white; X, 143 p. 1 illus. UK Release Date 2019-09-26 Author Claudia Roda Publisher Springer Nature Switzerland AG Edition Description 1st ed. 2019 Imprint Springer Nature Switzerland AG Alternative 9783030209209 Edited by Claudia Roda Audience Professional & Vocational We've got this

At The Nile, if you're looking for it, we've got it.With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love!

TheNile_Item_ID:131546436;