Consuming Cultures, Global Perspectives: Historical Trajectories, Transnational

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Globalization and consumerism are two of the buzzwords of the early twenty-first century. This book explores the links between modernity and consumption. It draws on case studies from around the world, with Africa, Asia and Central America. It presents accounts of globalization and consumerism.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

Globalization and consumerism are two of the buzzwords of the early twenty-first century. In Consuming Cultures, renowned scholars explore the links between modernity and consumption. The book fills a gap in contemporary thinking on the subject by approaching it from a truly global point-of-view. It draws on case studies from around the world, with Africa, Asia and Central America featuring as prominently as Western countries. A transnational perspective allows the authors to investigate the diversity of consumer cultures and the interaction between them. The authors look at the genealogy of the modern consumer and the development of consumer cultures, from the porcelain trade and consumption in Britain and China in the seventeenth and eighteenth centuries, to post Second World War developments in America and Japan, and the contemporary consumer politics of cosmopolitan citizenship. Challenging and pioneering, Consuming Cultures problematizes popular accounts of globalization and consumerism, decentring the West and concentrating on putting history back into these accounts.

Notes

A truly global approach to the study of consumerism, based on case studies drawn from Africa, Asia and Latin America, in addition to the West.

Author Biography

John Brewer is Professor of History and Literature at the California Institute of Technology. His book The Pleasure of Imagination: English Culture in the 18th Century (HarperCollins, 1997) won the Wolfson History Prize.Frank Trentmann is Professor of Modern History at Birkbeck College, London, and Director of the Cultures of Consumption Research Programme (ESRC-AHRC).

Table of Contents

1. The Modern Evolution of the Consumer: Meanings, Knowledge, and Identities Before the Age of AffluenceFrank Trentmann, Birkbeck College2. Brand Management and the Productivity of ConsumptionAdam Arvidsson, University of Copenhagen3. On the Movement of Porcelains: Rethinking the Birth of the Consumer Society as Interactions of Exchange Networks, China and Britain, 1600-1750Robert Batchelor, Georgia Southern University4. Consumer Culture and Extractive Industry on the Margins of the World SystemRichard Wilk, Indiana University5. 'Flowers of Paradise' or 'Polluting of the Nation'? Contested Narratives of Khat ConsumptionDavid Anderson and Neil Carrier, Oxford University6. Chewing Gum: American Taste and the 'Shadowlands' of the YukatanMichael Redclift, Kings College London7. Japan's Post-war 'Consumer Revolution,' or Striking a 'Balance' between Consumption and SavingSheldon Garon, Princeton University8. Trust, Food and Contestation: From the Buying Nothing Day to Fair Trade GoodsRoberta Sassatelli, University of East Anglia and University of Bologna9. Renegotiating the Social Contract in Post-War Europe: The American Marshall Plan and Consumer DemocracySheryl Kroen, University of Florida10. Emerging Global Water Welfarism: Access to Water, Unruly Consumers and Transnational GovernanceBronwen Morgan, University of Bristol

Review

'We may live today in a global consumer society, but until Brewer and Trentmann's important book the study of consumption remained tied to narrowly defined times and places. They offer us an enticing feast of new insights spanning East and West, North and South, past and present, consuming and resisting. Indulge yourself!' Lizabeth Cohen, Harvard University and author of A Consumers' Republic: The Politics of Mass Consumption in Postwar America'There may be lots of books on consumption, but very few of them reach anywhere close to the novelty and verve of this book. By concentrating on the multiple histories and geographies of the world of goods, the editors have produced a collection in which consumer objects speak back to us in all their density of use and meaning. A vital text.' Nigel Thrift, University of Oxford'Genuinely international and cross-disciplinary perspectives are promised and delivered.'Economic History Review'This edited book is a contribution to the

Promotional

Also available in hardback, 9781845202460 GBP55.00 (June, 2006)

Long Description

Drawing on case studies from around the world, a trans-national perspective allows the authors to look at the genealogy of the modern consumer and the development of consumer cultures, from the porcelain trade and consumption in Britain and China in the seventeenth and eighteenth centuries, to post Second World War developments in America and Japan, and the contemporary consumer politics of cosmopolitan citizenship.

Review Quote

'We may live today in a global consumer society, but until Brewer and Trentmann's important book the study of consumption remained tied to narrowly defined times and places. They offer us an enticing feast of new insights spanning East and West, North and South, past and present, consuming and resisting. Indulge yourself!'Lizabeth Cohen, Harvard University and author of A Consumers' Republic: The Politics of Mass Consumption in Postwar America'There may be lots of books on consumption, but very few of them reach anywhere close to the novelty and verve of this book. By concentrating on the multiple histories and geographies of the world of goods, the editors have produced a collection in which consumer objects speak back to us in all their density of use and meaning. A vital text.'Nigel Thrift, University of Oxford'Genuinely international and cross-disciplinary perspectives are promised and delivered.'Economic History Review'This edited book is a contribution to the recent upsurge in research in to the history of consumption.'Journal of Consumer Policy

Details ISBN1845202473 Short Title CONSUMING CULTURES GLOBAL PERS Language English ISBN-10 1845202473 ISBN-13 9781845202477 Media Book Format Paperback DEWEY 306.4 Year 2006 Imprint Berg Publishers Subtitle Historical Trajectories, Transnational Exchanges Country of Publication United Kingdom Edited by John Brewer Author Professor Frank Trentmann Place of Publication London DOI 10.1604/9781845202477 UK Release Date 2006-06-01 AU Release Date 2006-06-01 NZ Release Date 2006-06-01 Birth 1879 Death 1950 Affiliation Birkbeck College, University of London, UK Position pmExecutive Director, mHealth Alliance Qualifications PhD Pages 352 Publisher Bloomsbury Publishing PLC Series Cultures of Consumption Series Publication Date 2006-06-01 Illustrations 17 b&w illustrations, bibliography, index Audience Tertiary & Higher Education We've got this

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