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Copywriting, Paperback by Bowdery, Rob, ISBN 294037368X, ISBN-13 9782940373680, Like New Used, Free shipping in the US This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
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greatbookprices1 ( 316442 ⭐ ) 96.4% Location: Jessup, US, Maryland Accept Payments With , |
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Guarantee | eBay Money Back Guarantee |
Condition | Like New |
Book Title | Copywriting |
ISBN | 9782940373680 |
Subject Area | Business & Economics |
Publication Name | Basics Advertising 01: Copywriting |
Publisher | Bloomsbury Publishing |
Item Length | 9.6 in |
Subject | Advertising & Promotion |
Publication Year | 2008 |
Series | Basics Advertising Ser. |
Type | Textbook |
Format | Trade Paperback |
Language | English |
Item Height | 0.4 in |
Author | Robert Bowdery |
Item Weight | 10.4 Oz |
Item Width | 6.7 in |
Number of Pages | 176 Pages |
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