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Copywriting, Paperback by Bowdery, Rob, Like New Used, Free shipping in the US

Copywriting, Paperback by Bowdery, Rob, ISBN 294037368X, ISBN-13 9782940373680, Like New Used, Free shipping in the US This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!

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ConditionLike New
Book TitleCopywriting
ISBN9782940373680
Subject AreaBusiness & Economics
Publication NameBasics Advertising 01: Copywriting
PublisherBloomsbury Publishing
Item Length9.6 in
SubjectAdvertising & Promotion
Publication Year2008
SeriesBasics Advertising Ser.
TypeTextbook
FormatTrade Paperback
LanguageEnglish
Item Height0.4 in
AuthorRobert Bowdery
Item Weight10.4 Oz
Item Width6.7 in
Number of Pages176 Pages

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