Corporate Goad: Case Studies in Transformational Change by Kurt Krauss (English)

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Corporate Goad: Case Studies in Transformational Change is designed to challenge and inspire the change agents of today. Kurt Krauss presents six indispensable coaching points and six key performance leverage areas, and brings them to life through thirty case studies of memorable assignments that he led over his long and successful management consulting career. -- Amazon

FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Publisher Description

In business, change is a constant. All successful companies are making changes all of the time. And change agents are the people who develop, socialize, and lead such initiatives. They are the sine qua non of the transformation process. It is hard work for bright boys and girls.Corporate Goad: Case Studies in Transformational Change is designed to challenge and inspire the change agents of today. Kurt Krauss presents six indispensable coaching points and six key performance leverage areas, and brings them to life through thirty case studies of memorable assignments that he led over his long and successful management consulting career.Mr. Krauss draws the case studies from his work with companies and institutions such as Marriott Corporation, Target Stores, Johns Hopkins Hospital, Norwegian Caribbean Cruise Lines, and General Motors.This book is a must-read for all current and potential agents of change: executives, managers, project leaders, management consultants, business school students, and anyone else who is interested in the change management process.

Author Biography

Kurt Krauss spent his career leading major transformative change initiatives across a wide variety of companies, institutions, and organizations. He began his career working in production and inventory management for two companies in the Midwest. After receiving his MBA from Carnegie-Mellon University, he joined the firm of Booz Allen Hamilton, where he was elected to the partnership in 1984. In 1992, Mr. Krauss co-founded The Mead Point Group, a small management consulting firm focused on strategy, organization, and operations work in the service sector. His firm was purchased by the advertising giant Young & Rubicam in 1997, and he then served as Chief Financial Officer of Burson-Marsteller, the largest subsidiary of Y&R.

Table of Contents

Introduction .............................................Setting the Stage ............................................... 7About the Numbers ............................................ 9About the Words .............................................. 10The Change Agent's Lament .................................... 12The Change Agent's Handbook ........................... 11Build Disciples ................................................ 19Lead from the Front ........................................... 27Get Their Attention ........................................... 39Define the Problem ............................................ 47Challenge Conventional Thinking ............................... 57Live Your Values .............................................. 69The Change Agent's Tool Kit ............................. 75Challenge the Value Proposition ................................ 83Align the Organization ........................................ 93Streamline Processes ......................................... 103Increase Utilization .......................................... 113Reduce Complexity .......................................... 123Challenge & Optimize Pricing ................................. 135The Change Agent's Destiny ............................. 145Key Diagnostic Analyses ...................................... 151Core Problems ............................................... 173The Transformative Solution .................................. 179Implementation .............................................. 193The Results .................................................. 195Following Up ........................................... 201Finis .................................................... 211Acknowledgments ...................................... 215Bibliography ............................................ 217Index ................................................... 219

Details ISBN194085864X Author Kurt Krauss Short Title CORPORATE GOAD Pages 235 Publisher Ideapress Publishing Language English ISBN-10 194085864X ISBN-13 9781940858647 Format Hardcover Year 2018 Subtitle Case Studies in Transformational Change Country of Publication United Kingdom AU Release Date 2018-04-19 NZ Release Date 2018-04-19 UK Release Date 2018-04-19 Publication Date 2018-04-19 Imprint Ideapress Publishing DEWEY 658.402 Audience General We've got this

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