Creating a Business Plan For Dummies by Veechi Curtis (English) Paperback Book

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Everything you need to know to design a profitable business plan Whether you're starting a new business or you ve been trading for a while, Creating a Business Plan For Dummies covers everything you need to know.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

Everything you need to know to design a profitable business plan Whether you're starting a new business or you've been trading for a while, Creating a Business Plan For Dummies covers everything you need to know. Figure out whether your business idea is likely to work, how to identify your strategic advantage, and what you can do to gain an edge on the competition. Discover why a business plan doesn't have to be a thrity-page document that takes days to write, but can be a simple process that you do in stages as you work through your business concept. Learn how to prepare an elevator pitch, create a start-up budget, and create realistic sales projections. Discover how to predict and manage expenses, and assemble a financial forecast that enables you to calculate your break-even. Look at the risk involved in this business and experiment with different scenarios to see if you're on the right track. Explains how to create a one-page business plan in just a few hoursTakes a simple step-by-step approach, focusing on budgets, financials, and everyday practicalitiesOffers focused guidance on managing cashflow, designing marketing plans, and establishing a long-term vision for your businessIncludes access to downloadable templates and worksheets, as well as helpful online audio and video componentsWritten by Veechi Curtis, bestselling author and business consultant A good business plan is the first step to success for any new business, and getting it right can mean the difference between big profits and big trouble. Creating a Business Plan For Dummies gives you the detailed advice you need to design a great business plan that will guide your business from concept to reality.

Back Cover

Learn to: Develop a smart business model that really works Understand budgets, profit margins and cashflow Assemble sales targets and marketing plans Get inspired to build a profitable business with this essential guide Whether you've been in business for a while or you're starting a new business from scratch, Creating a Business Plan For Dummies explains how to formulate a winning plan and guide your business to success. From the basics of setting up a budget to working out exactly what you want to achieve with your business, this book offers practical advice every step of the way. Identify your edge -- figure out what your strategic advantage is and who your competitors are Understand the ins and outs of key financials -- learn all you need to know about margins, gross profit, Profit & Loss Projections, break-even analysis, and more Develop a strong marketing plan -- explore your target market, set realistic goals, and watch sales grow Consolidate your ideas -- take a step back, see how everything interconnects, and bring all the pieces together Nurture your entrepreneurial spirit -- spark innovation and let your creativity lead the way Open the book and find: Step-by-step instructions to build forecasts in Excel How to work out which pricing strategy fits Help with adjusting expenses to stay on track Ways to analyse industry trends Advice on managing risk Tricks to impress with a well-presented plan Things to ask yourself before signing off on your plan Links to downloadable online resources

Flap

Learn to: Develop a smart business model that really works Understand budgets, profit margins and cashflow Assemble sales targets and marketing plans Get inspired to build a profitable business with this essential guide Whether you've been in business for a while or you're starting a new business from scratch, Creating a Business Plan For Dummies explains how to formulate a winning plan and guide your business to success. From the basics of setting up a budget to working out exactly what you want to achieve with your business, this book offers practical advice every step of the way. Identify your edge -- figure out what your strategic advantage is and who your competitors are Understand the ins and outs of key financials -- learn all you need to know about margins, gross profit, Profit & Loss Projections, break-even analysis, and more Develop a strong marketing plan -- explore your target market, set realistic goals, and watch sales grow Consolidate your ideas -- take a step back, see how everything interconnects, and bring all the pieces together Nurture your entrepreneurial spirit -- spark innovation and let your creativity lead the way Open the book and find: Step-by-step instructions to build forecasts in Excel How to work out which pricing strategy fits Help with adjusting expenses to stay on track Ways to analyse industry trends Advice on managing risk Tricks to impress with a well-presented plan Things to ask yourself before signing off on your plan Links to downloadable online resources

Author Biography

Veechi Curtis is a qualified accountant and consultant who specialises in small business finance, marketing and technology. She is the author of several bestselling Australian and New Zealand business titles, including Small Business For Dummies, MYOB® Software For Dummies and Bookkeeping For Dummies.

Table of Contents

Introduction 1 Part I: Getting Started 7 Chapter 1: Letting Your Plan Take Flight 9 Chapter 2: Figuring Out What's So Special about You (and Your Business) 27 Chapter 3: Sizing up the Competition 39 Part II: Doing the Groundwork 57 Chapter 4: Budgeting for Start-Up Expenses 59 Chapter 5: Figuring out Prices and Predicting Sales 77 Chapter 6: Calculating Costs and Gross Profit 97 Chapter 7: Planning for Expenses 119 Part III: Checking Your Idea Makes Financial Sense 145 Chapter 8: Assembling Your Profit & Loss Projection 147 Chapter 9: Calculating Your Break-Even Point 169 Chapter 10: Creating Cashflows and Building Budgets 179 Part IV: Transforming Your Idea into Reality 199 Chapter 11: Separating Yourself from Your Business 201 Chapter 12: Developing a Strong Marketing Plan 219 Chapter 13: Staying One Step Ahead 243 Chapter 14: Managing Risk 259 Chapter 15: Pulling Together Your Written Plan 275 Part V: The Part of Tens 295 Chapter 16: Ten Tips for Using Excel in Your Business Plan 297 Chapter 17: Ten Ideas for a Well-Presented Plan 309 Chapter 18: Ten Questions to Ask before You're Done 319 Appendix: Sample Business Plan 327 Index 349

Long Description

Learn to: Develop a smart business model that really works Understand budgets, profit margins and cashflow Assemble sales targets and marketing plans Get inspired to build a profitable business with this essential guide Whether you ve been in business for a while or you re starting a new business from scratch, Creating a Business Plan For Dummies explains how to formulate a winning plan and guide your business to success. From the basics of setting up a budget to working out exactly what you want to achieve with your business, this book offers practical advice every step of the way. Identify your edge figure out what your strategic advantage is and who your competitors are Understand the ins and outs of key financials learn all you need to know about margins, gross profit, Profit & Loss Projections, break-even analysis, and more Develop a strong marketing plan explore your target market, set realistic goals, and watch sales grow Consolidate your ideas take a step back, see how everything interconnects, and bring all the pieces together Nurture your entrepreneurial spirit spark innovation and let your creativity lead the way Open the book and find: Step-by-step instructions to build forecasts in Excel How to work out which pricing strategy fits Help with adjusting expenses to stay on track Ways to analyse industry trends Advice on managing risk Tricks to impress with a well-presented plan Things to ask yourself before signing off on your plan Links to downloadable online resources

Details ISBN1118641221 Pages 384 Year 2014 ISBN-10 1118641221 ISBN-13 9781118641224 Format Paperback DEWEY 658.4012 Edition 1st Illustrations illustrations Short Title CREATING A BUSINESS PLAN FOR D Series For Dummies (Lifestyles Paperback) Language English Media Book Author Veechi Curtis Place of Publication New York NZ Release Date 2014-06-30 US Release Date 2014-06-30 UK Release Date 2014-02-21 Publisher John Wiley & Sons Australia Ltd Publication Date 2014-02-21 Imprint For Dummies Country of Publication Australia Replaces 9781740311243 Audience Professional & Vocational Replaced by 9781394237302 AU Release Date 2014-02-20 We've got this

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