Decisive: How to Make Better Decisions by Chip Heath

Product Information Decisive: How to Make Better Decisions by Chip Heath Click on the Image to Enlarge zoom_in DESCRIPTION Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings. In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold. Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014. Decisive: How to Make Better Decisions by Chip Heath At eSellerSolutions.com we create professional and attractive eBay item templates, ebay shop templates, ebay listing templates for eBay listings. ebay templates by esellersolutions.com, ebay shop templates by esellersolutions.com, eBay item templates by esellersolutions.com, ebay auction template by esellersolutions.com, ebay store promotion by esellersolutions.com