Decisive: How to Make Better Decisions by Chip Heath (English) Paperback Book

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Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions.Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

Bestselling authors Chip and Dan Heath show you how to overcome your brain's natural shortcomings and make better decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings.In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold.Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions.Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.

Notes

The bestselling authors of Switch explain how readers can overcome their brain's natural shortcomings and make better decisions. Drawing on decades of psychological research, they demonstrate how easy it is to avoid the pitfalls and find the best answers, with 4 principles to learn and follow. Builds on the success of Dan Ariely's Predictably Irrational and Jonah Lehrer's The Decisive Moment.

Back Cover

Decisions, decisions, decisions. You're faced with hundreds of them every day. But how can you know if you're making the right ones? In Decisive , bestselling authors Chip and Dan Heath draw on decades of psychological research to explain why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to find the best solutions, offering four simple principles that we can all learn and follow. Drawing on case histories as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions.

Author Biography

Chip Heath (Author)Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books- Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.Dan Heath (Author)Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It's Like To Be..., which explores what it's like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more). He lives in Durham, North Carolina.

Review

A well-written, thought-provoking book. * Management Today *A leader's most important job is to make good decisions, which - minus perfect knowledge of the future - is tough to do consistently . . . The Heath brothers explain how to navigate the land mines laid by our irrational brains and improve our chances of good outcomes. * Inc. *The writing is humorous and often surprising . . . coupled with their insightful analyses, the book proves particularly insightful. * Publishers Weekly *

Promotional

Bestselling authors Chip and Dan Heath show you how to overcome your brain's natural shortcomings and make better decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.

Prizes

Winner of CMI Practical Manager Book of the Year 2014 (UK)

Promotional "Headline"

Bestselling authors Chip and Dan Heath show you how to overcome your brain's natural shortcomings and make better decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.

Details ISBN1847940862 Author Dan Heath Year 2014 ISBN-10 1847940862 ISBN-13 9781847940865 Media Book Publication Date 2014-02-06 Pages 336 Publisher Cornerstone Place of Publication London Country of Publication United Kingdom DEWEY 158.1 Subtitle How to Make Better Decisions Imprint Random House Business Books Format Paperback Short Title Decisive Language English UK Release Date 2014-02-06 AU Release Date 2014-02-06 NZ Release Date 2014-02-06 Narrator Susan McInearny Translator Larissa Volokhonsky Birth 1939 Affiliation Associate Professor of Psychiatry, Bipolar Clinic and Reseach Program, Massachusetts General Hospital Position Associate Professor of Psychiatry Qualifications Ph.D. Audience General Alternative 9781446493823 We've got this

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