Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and

The Nile on eBay   Digital Branding by Daniel Rowles

Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyze, optimize and measure the tangible results of your digital campaigns.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues.Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics.The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.

Author Biography

Daniel Rowles, based in Jersey, has more than 25 years of digital marketing experience on both client and agency sides. He is a CIM fellow and course director and the lead judge for the CIM Marketing Excellence Awards. Rowles also lectures at Imperial College London and Cranfield School of Management and co-hosts the Digital Marketing Podcast, a global top-10 business podcast on iTunes. His digital marketing company, TargetInternet.com, supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco. He is also the author of Building Digital Culture, Mobile Marketing and Podcasting Marketing Strategy, also published by Kogan Page.

Table of Contents

Chapter - 00: Introduction;Section - PART ONE: Digital branding in perspective;Chapter - 01: What digital branding really means;Section - 02: Focusing on value;Section - 03: Considering the user journey;Section - 04: Objectives and authenticity;Section - PART TWO: The digital toolkit;Section - 05: Social media;Section - 06: Search;Section - 07: Mobile;Section - 08: Online advertising;Section - 09: Email marketing;Section - 10: CRM and marketing automation;Section - 11: From integration to transmedia campaigns;Section - PART THREE: Digital brand strategy and measurement;Section - 12: Measuring digital branding;Section - 13: Primaries and indicators;Section - 14: The role of analytics;Section - 15: Bridging the gaps;Section - 16: The importance of asking questions;Section - 17: Conclusion;

Review

"In the fast-paced world of digital media, every marketer needs a bible - I can't recommend it enough." * Gemma Butler, Marketing Director, Chartered Institute of Marketing *"Worthy of a spot on your desk if you're passionate about delivering results through digital channels. A practical yet strategically minded guide - I highly recommend." * Tim Ruthven, Director of Marketing and Communications at Imperial College Business School *"The definitive hands-on guide to digital tactics and strategy." * Ciaran Rogers, Host of the Digital Marketing Podcast *

Review Quote

"Worthy of a spot on your desk if you're passionate about delivering results through digital channels. A practical yet strategically minded guide - I highly recommend."

Promotional "Headline"

Provides practical tools to deliver digital branding success, such as a checklist covering the entire process, and measurement devices for multiple channels and purposes

Feature

* Provides practical tools to deliver digital branding success, such as a checklist covering the entire process, and measurement devices for multiple channels and purposes; * Illustrates how popular and established brands such as Heineken, Cadbury, and Pepsi use digital branding to create lasting and memorable digital marketing campaigns; * Written by a respected CIM fellow, course leader and industry thought leader, who has over 20 years of digital marketing experience on both client and agency sides; * New to this edition: a closer study of brand authenticity and ethics along with fresh case studies, updates on social media regulations and overviews of new social media platforms such as TikTok

Details ISBN139860318X Author Daniel Rowles Short Title Digital Branding Language English Year 2022 Edition 3rd ISBN-10 139860318X ISBN-13 9781398603189 Format Paperback Publisher Kogan Page Ltd Publication Date 2022-01-03 Imprint Kogan Page Ltd Place of Publication London Country of Publication United Kingdom AU Release Date 2022-01-03 NZ Release Date 2022-01-03 UK Release Date 2022-01-03 Pages 232 Subtitle A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement Edited by Christine Guirguis Birth 1957 Death 1976 Affiliation Clinical Chief Renal Division Brigham and Women's Hospital Associate Professor of Medicine Harvard Medical School Cambridge Ma USA Position Chief Operating Officer Qualifications DVM MS Dacvs Edition Description 3rd Revised edition Replaces 9780749481698 Alternative 9781398603202 DEWEY 658.82702854678 Audience Tertiary & Higher Education Replaced by 9781398618428 We've got this

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