Digital Cultures, Lived Stories and Virtual Reality by Thomas Maschio Paperback

Digital Cultures, Lived Stories and Virtual Reality by Thomas Maschio

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Format Paperback

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Description This book focuses on the meaning and experience of digital practice, emerging from work in the world of business and drawing on recent anthropological thinking on digital culture.

Publisher Description

This book focuses on the meaning and experience of digital practice, emerging from work in the world of business and drawing on recent anthropological thinking on digital culture. Tom Maschio suggests that the digital is a space of a new "story culture" and considers the lived experience of new technologies. The chapters cover: storytelling in journalism and business with the new technology of virtual reality, the emerging meanings of social media and community building in the digital space, the uses and meanings of visual imagery online, and the cultural meanings of smartphone technology use and the "mobile life." The book incorporates ideas from humanistic anthropology and phenomenology in order to bring business problems into alignment with human concerns and desires, and to show the application of anthropological ideas to real-world issues.As well as anthropologists, the book will be valuable to business students and professionals interested in the digital realm.

Author Biography

Thomas Maschio has been a business anthropologist for the past 22 years and head of his own consultancy, Maschio Consulting, since 2004. Prior to that he carried out academic ethnographic research in Papua New Guinea.

Details ISBN 036747929X ISBN-13 9780367479299 Title Digital Cultures, Lived Stories and Virtual Reality Author Thomas Maschio Format Paperback Year 2021 Pages 204 Publisher Taylor & Francis Ltd GE_Item_ID:134009751; About Us

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