Doing Business Research: A Guide to Theory and Practice by Nick Lee (English) Pa

The Nile on eBay   Doing Business Research by Nick Lee, Ian Lings

An integrated, accessible and humorous guide to why research methods are the way they are and how they do what they do.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

`It's not often that you'll find an article or book that explains what you need to know in such plain, simple terms. Treasure it' - Andrew Farrell, Doctoral Researcher, Loughborough University`Entertaining and authoritative without being patronising' - Professor Chris Hackley, Royal Holloway, University of London`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - Professor Graham Hooley, Aston University`This book will fill a vital gap for post graduate research' - Professor Rod Brodie,University of Auckland Business SchoolFor anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do.Unrivalled in its nature Doing Business Research addresses the research project as a whole and provides:- essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology - a pragmatic guide to why things are important and how they are important - a huge range of things to consider that the reader can use to develop their research project further- a resource book, providing extensive suggested reading to help the researcher do their research.

Author Biography

Nick Lee is Professor of Sales and Management Science at Loughborough University′s School of Business Economics, Editor in Chief of The European Journal of Marketing, and was featured in The Times as ′one of the 15 scientists whose work will shape the future′. 

Table of Contents

What Is Research and Why Would Anyone Want To Do It?The Scientific Approach to ResearchThe Interpretive Approach to ResearchReviewing Existing LiteratureTheory, Conceptualisation and HypothesesConcepts, Constructs and MeasurementThe Process of Measure DevelopmentResearch DesignCollecting Qualitative DataQualitative Data AnalysisCollecting Quantitative DataHow and Why Statistics WorkQuantitative Data Analysis IQuantitative Data Analysis IIMixing Methods and Paradigmatic IncommensurabilityWriting and Talking about Your Work

Review

`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers′ - Professor Graham Hooley, Aston University`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers′ - Professor Graham Hooley, Aston University -- Bill Noffsinger

Long Description

It's not often that you'll find an article or book that explains what you need to know in such plain, simple terms. Treasure it' - "Andrew Farrell, Doctoral Researcher, Loughborough University " Entertaining and authoritative without being patronising' - "Professor Chris Hackley, Royal Holloway, University of London " This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - "Professor Graham Hooley, Aston University " For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do. Unrivalled in its nature Business Research Methods addresses the research project as a whole and provides: - essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology - a pragmatic guide to why things are important and how they are important - a huge range of things to consider that the reader can use to develop their research project further - a resource book, providing extensive suggested reading to help the researcher do their research.

Review Quote

'This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - Professor Graham Hooley, Aston University

Details ISBN1412928796 Short Title DOING BUSINESS RESEARCH Language English ISBN-10 1412928796 ISBN-13 9781412928793 Media Book Format Paperback DEWEY 650.072 Illustrations Yes Year 2008 Subtitle A Guide to Theory and Practice Imprint SAGE Publications Inc Place of Publication Thousand Oaks Country of Publication United States DOI 10.1604/9781412928793 UK Release Date 2008-03-26 NZ Release Date 2008-03-26 US Release Date 2008-03-26 Author Ian Lings Pages 448 Publisher SAGE Publications Inc Publication Date 2008-03-26 Alternative 9781412928786 Audience Tertiary & Higher Education AU Release Date 2008-03-25 We've got this

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