Dynamics of Mass Communication: Media in Transition by Joseph Dominick

Item	116355246779
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Condition	Brand New
EAN	9780071318266
UPC	9780071318266
ISBN	9780071318266
Format	Paperback, 512 pages, 12th Edition
Author	Joseph Dominick
Book Title	Dynamics of Mass Communication: Media in Transitio
Item Height	2 cm
Item Length	27.7 cm
Item Weight	1.01 kg
Item Width	21.6 cm
Language	Eng
Publisher	McGraw Hill Higher Education

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and .; the decoupling of advertising from media content, and much more.

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