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Dynamics of Mass Communication: Media in Transition, Paperback by Dominick, J...

Dynamics of Mass Communication: Media in Transition, Paperback by Dominick, Joseph, ISBN 0071318267, ISBN-13 9780071318266, Like New Used, Free shipping in the US Offers an introduction for mass communication majors and non-majors alike. This book takes a look at the changing world of mass media. It also explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet.

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ConditionLike New
ISBN9780071318266
Publication Year2012
FormatTrade Paperback
LanguageEnglish
Book TitleDynamics of Mass Communication : Media in Transition
IllustratorYes
AuthorDominick
PublisherMcGraw-Hill Higher Education
Edition12
Number of PagesXxi, 470 Pages

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