Electric Guitar Making & Marketing : How to Build and Market High-end Guitars

Electric Guitar & Bass Making & Marketing

By Leonardo LospennatoThe only book that tells you how to build a guitar with professional standards, and how to promote your guitars afterwards.

It starts with setting up and organizing your workshop. Will you build one guitar a year, or one hundred? You'll learn woodworking techniques, followed by clear explanations of how to apply an oil or lacquer finish. Guitar electronics are covered, along with assembly and setup procedures.

What really makes this book valuable is the last section, Marketing for Luthiers. You'll learn about shows, displays, and brand identity. Not sure how much to charge? What about social media? This book will give you some great guidelines.

"I only wish I had this book to consult with 35 years ago when I first became interested in instrument design. I could have saved myself many heartbreaking mistakes!" — Ned Steinberger, musical instruments designer

Contents in briefSetting up your workspace / Shop safetyThe Ten Steps of guitar designWood selectionShop Tools and TechniquesMaking the fretboardMaking the neckMaking the bodyBinding and InlayFrettingFinishing TechniquesAging a guitarGuitar ElectronicsAssembly and setupMarketing for LuthiersShowing your guitarBrand identity and positioningPricingPromotingWebsite and social mediaCopyright law for luthiers

317 pages, softcover.

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