Entrepreneur and Small Business Problem Solver by William A. Cohen
Estimated delivery 3-12 business days
Format Paperback
Condition Brand New
Description A classic, comprehensive guide for small business owners, The Entrepreneur and Small Business Problem Solver, Third Edition helps actual and aspiring entrepreneurs make their business a success. This new revision covers the latest changes in tax law, technology, and government services, as well as new chapters on Internet marketing and e-commerce.
Publisher Description
A new, revised edition of the classic guide for entrepreneurs For more than a decade, The Entrepreneur and Small Business Problem Solver has been the go-to resource for budding entrepreneurs and small business owners alike. Now in its Third Edition, this classic has been revised and updated to meet the needs of the modern reader in today's fast-paced business environment. Covering everything from getting a start-up loan to introducing a new product, this comprehensive guide shows you how to deal with the common problems every small business faces-without hiring expensive outside help. This handy guide is packed with the kind of essential, down-to-earth advice everyone running a small business needs-whether you need help with your business plan or collecting a small debt. This new Third Edition features new information on tax law changes, technological advances, and changes in government services, and includes an entirely new chapter on Internet marketing and e-commerce. Focused on practicality, the book also features downloadable, chapter-ending worksheets that will help you retain what you learned and implement it correctly. A truly unique source for sound business guidance, The Entrepreneur and Small Business Problem Solver, Third Edition is an invaluable reference that every business owner needs. Inside, you'll find world-class guidance on these topics and more: How and where to find start-up capitalInsuring your businessExtending credit and collecting debtsFinancial record-keepingCarrying out marketing researchPricing products and servicesMarketing and advertising your businessDoing business and marketing onlineRecruiting and managing employeesProtecting your business and avoiding rip-offs
Author Biography
William A. Cohen, PhD, is President of The Institute of Leader Arts and can be reached at He also holds an appointment as Professor of Business Administration at Touro University International, a fully accredited Internet university, and was formerly president of California American University and director of the Small Business Institute at California State University, Los Angeles. He is the author of fifty-two books translated into seventeen languages including the Wiley titles The Marketing Plan and Building a Mail Order Business.
Details ISBN 0471692832 ISBN-13 9780471692836 Title Entrepreneur and Small Business Problem Solver Author William A. Cohen Format Paperback Year 2005 Pages 426 Edition 3rd Publisher John Wiley & Sons Inc GE_Item_ID:7565525; About Us
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