The Nile on eBay FREE SHIPPING UK WIDE Entrepreneurship in Tourism by Andreas Walmsley
This is a critical, yet accessible, introduction to entrepreneurship in tourism. Featuring a range of features includingdiscussion questions and international case studies, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.
FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description
The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship.This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by-step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality to growth, policy context and future directions.Featuring learning outcomes, 'reflective practice' activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.
Author Biography
Andreas Walmsley is Associate Professor (Reader) in Entrepreneurship at the University of Plymouth, UK.
Table of Contents
Chapter 1 Entrepreneurship in Tourism – An Introduction Chapter 2 Conceptual Foundations of Entrepreneurship Chapter 3 Innovation Chapter 4 Initial Steps: The Role of the Business Plan Chapter 5 Marketing Chapter 6 From Birth to Growth Chapter 7 Entrepreneurship and Employment Chapter 8 Strategy and Entrepreneurship Chapter 9 Social Entrepreneurship in Tourism Chapter 10 Public Policy and Entrepreneurship in Tourism Chapter 11 Contemporary Issues in Entrepreneurship Research Chapter 12 Conclusion
Details ISBN1138048771 Author Andreas Walmsley Publisher Taylor & Francis Ltd Year 2018 ISBN-10 1138048771 ISBN-13 9781138048775 Format Paperback Imprint Routledge Place of Publication London Country of Publication United Kingdom DEWEY 338.4791 Pages 238 Publication Date 2018-12-06 Textbook 1 Language English UK Release Date 2018-12-06 AU Release Date 2018-12-06 NZ Release Date 2018-12-06 Illustrations 19 Tables, color; 11 Line drawings, color; 3 Halftones, color; 14 Illustrations, color Alternative 9781138048768 Audience Tertiary & Higher Education We've got this
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