Entrepreneurship Theory and Practice by Francis J. Greene (English) Paperback Bo

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This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the field and applies this to the practice of entrepreneurship through a plethora of practical examples, global cases, useful tools, and engaging, multi-faceted pedagogy.Written by a recognised expert on entrepreneurship, Entrepreneurship Theory and Practice is the ideal textbook for undergraduate, postgraduate, and MBA students taking modules on entrepreneurship that blend theory and practice. It requires no prior knowledge of entrepreneurship.Accompanying online resources for this title can be found at bloomsburyonlineresources.com/entrepreneurship-theory-and-practice. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Author Biography

Professor Francis J. Greene is Chair of Entrepreneurship at Edinburgh University. Prior to this, he was Professor of Small Business Entrepreneurship and Head of the Department of Entrepreneurship and Local Economy at the University of Birmingham, UK. He has spent over 20 years teaching practical and theoretical entrepreneurship modules at Durham, Warwick and Birmingham, and has been Visiting Professor at Mannheim University and Erasmus University. He is also consulting editor of the International Small Business Journal and has authored numerous journal articles, book chapters and practitioner reports. He is the co-author of Storey and Greene, Small Business and Entrepreneurship. His business engagement work has seen him work for the OECD, the European Commission, the Federation of Small Business, some of the major banks in the UK, as well as individual and national governments. This work has sought to practically improve understandings of entrepreneurship for individual businesses, and stakeholders such as the banks and national and international policy makers. His research interests are focused on the start-up, growth and failure of entrepreneurial businesses.

Table of Contents

1. Entrepreneurship in Focus2. What Makes an Entrepreneur? Traits and Biases3. Entrepreneurial Characteristics and Contexts4. From Idea to Start-Up Proposition5. Start-Up Planning Pathways6. Start-Up Feasibility Planing I: Using the Business Model Canvas7. Start-Up Feasibility Planning II: Identity, Ideas, Teams, and the Competition8. Start-Up Financial Information9. Entrepreneurial Finance10. Entrepreneurial Growth11. Entrepreneurship Exit12. Entrepreneurship PolicyWorkbook 1: Start-Up Desirability and FeasibilityWorkbook 2: Building Your Business Model for Start-Up Pitching and Planning.

Promotional

This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business. Underpinned by strong academic rigour, it takes a critical approach, yet is also highly accessible and readable.

Long Description

This new book combines entrepreneurship theory and practice to look at the development of a new business from birth to exit strategy. It also features strong coverage of economics and considers the wider policy context in which enterprises develop.

Promotional "Headline"

This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business. Underpinned by strong academic rigour, it takes a critical approach, yet is also highly accessible and readable.

Feature

Equips students with a detailed understanding of key topics in entrepreneurship, such as entrepreneurial characteristics, start up, entrepreneurial finance, business growth and venture closure Excellent integration of academic rigour and practice, delivered in an engaging style Rich pedagogy including 62 mini cases and in-chapter 'academic insights', 'Entrepreneurship in Action' practical exercises, assessment tips to develop students' academic writing, many discussion topics, and assessment questions Interesting cases encompass a wide range of industries and sectors in both the developed and developing world, and profile diverse brands such as Air BnB, Dropbox, Uber, Apple, Facebook, Snapchat, Subway, Microsoft, Big Heart, Gameen Bank, the Ice Hotel, Instabug, Fetchr and Jiayuan Two workbooks at the back of the book practically guide students' start-up planning journey from an idea to a plan Innovative chapter on policies, looking at why governments intervene and effective policy support for new and growing firms Companion website with slides, instructor and student videos, and a test bank.

Details ISBN1137589558 Author Francis J. Greene Year 2020 Edition 1st ISBN-10 1137589558 ISBN-13 9781137589552 Format Paperback Imprint Red Globe Press Country of Publication United Kingdom DEWEY 658.421 Publication Date 2020-02-28 Pages 392 Language English DOI 10.26777/978-1-137-58956-9 UK Release Date 2020-02-28 NZ Release Date 2020-02-28 Publisher Bloomsbury Publishing PLC Illustrations 33 bw illus Alternative 9781137589569 Audience Undergraduate AU Release Date 2020-03-11 We've got this

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