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Essentials of Intellectual Property Law Alexander I Poltorak Paperback

Author: Poltorak, Alexander I. Binding: Paperback. ISBN: 9780470888506. Language: English.

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Item	387445569466
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Condition	Brand New
ISBN	9780470888506
Book Title	Essentials of Intellectual Property : Law, Economics, and Strategy
Publisher	Wiley & Sons, Incorporated, John
Item Length	9 in
Edition	2
Publication Year	2011
Format	Trade Paperback
Language	English
Illustrator	Yes
Item Height	0.9 in
Author	Alexander I. Poltorak, Paul J. Lerner
Genre	Law
Topic	Intellectual Property / General
Item Weight	14.1 Oz
Item Width	6 in
Number of Pages	320 Pages

Title: Essentials of Intellectual Property: Law, Economics, and StrategyAuthor: Poltorak, Alexander I.Publisher: WileyBinding: PaperbackPages: 320Dimensions: 8.01h x 8.15w x 0.85dProduct Weight: 0.84 lbs.Language: EnglishISBN: 9780470888506The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.

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