Exhibitions, Trade Fairs and Industrial Events by Warwick Frost Paperback Book

Exhibitions, Trade Fairs and Industrial Events by Warwick Frost, Jennifer Laing

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Format Paperback

Condition Brand New

Description This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Offering a wide range of international case studies, the book will appeal to students and researchers in cultural studies, history, tourism and sociology.

Publisher Description

This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters.This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management

Author Biography

Warwick Frost is an Associate Professor in the Department of Management, Sport and Tourism at La Trobe University, Melbourne, Australia. His research interests include heritage, events, nature-based attractions and the interaction between media, popular culture and tourism. Warwick is a co-editor of the Routledge Advances in Events Research series and has co-edited five books and co-authored five research books.Jennifer Laing is an Associate Professor in the Department of Management, Sport and Tourism at La Trobe University, Melbourne, Australia. Her research interests include travel narratives; the role of events in society; rural and regional regeneration through tourism and events; and health and wellness tourism. Jennifer is a co-editor of the Routledge Advances in Events Research series and was recognised in 2017 as an Emerging Scholar of Distinction by the International Academy for the Study of Tourism.

Details ISBN 1032242094 ISBN-13 9781032242095 Title Exhibitions, Trade Fairs and Industrial Events Author Warwick Frost, Jennifer Laing Format Paperback Year 2021 Pages 244 Publisher Taylor & Francis Ltd GE_Item_ID:139872462; About Us

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