Exposing the Magic of Design by Jon Kolko
Estimated delivery 3-12 business days
Format Paperback
Condition Brand New
Description This book offers a way of thinking about complicated, multifaceted problems with a repeatable degree of success.
Publisher Description
As the world grows increasingly complex--in issues of sustainability, culture, and technology--businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder. Traditional "linear thinking" has been disparaged by the popular media as being inadequate for dealing with the global economic crisis. Traditional forms of marketing and product development have been rejected by businessesthat need to find new ways of staying competitive in a global economy. Yet little has been offered as an alternative. It is not enough to demand that someone "be more innovative" without offering thetools to succeed.This book offers a way of thinking about complicated, multifaceted problems with a repeatable degree of success. Design synthesis methods can be applied in business to produce new and compelling products and services, or these methods can be applied in government with the goal of changing culture and bettering society. In both contexts, there is a need for timely and aggressive action. This text is intended to act as a practitioner's guide to using themagic of design to solve complex problems.
Author Biography
Jon Kolko is the Founder and Director of Austin Center for Design, a progressive educational institution teaching interaction design and social entrepreneurship. He has held positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director roles at frog design, a global innovation firm. He was also a Professor of Interaction and Industrial Design at the SavannahCollege of Art and Design.
Details ISBN 0190276215 ISBN-13 9780190276218 Title Exposing the Magic of Design Author Jon Kolko Format Paperback Year 2015 Pages 208 Publisher Oxford University Press Inc GE_Item_ID:137029632; About Us
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