Fostering Brand Community Through Social Media by Debra A. Laverie (English) Pap

The Nile on eBay   Fostering Brand Community Through Social Media by Debra A. Laverie, Shannon B. Rinaldo, Jr. William F. Humphrey

Focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities. Further, the authors discuss how online brand communities differ from and can be used to complement traditional, face-to-face brand communities.Brand managers, social media managers, and other members of the brand team will find this book useful for strategic decision making in both building and maintaining brand communities. In addition, this book will serve as a practical guide for working professionals enrolled in executive education degree programs as these programs continue to be developed in universities throughout the world.

Author Biography

William F. Humphrey, Jr. is the assistant professor of marketing at the Ithaca College School of Business. He completed his PhD at Texas Tech University in 2015.

Details ISBN1606499408 Publisher Business Expert Press ISBN-10 1606499408 ISBN-13 9781606499405 Format Paperback Imprint Business Expert Press Country of Publication United States Short Title FOSTERING BRAND COMMUNITY THRO Language English Media Book DEWEY 658.827 Author Jr. William F. Humphrey Pages 90 Place of Publication Sterling Forest Illustrations Illustrations Year 2016 AU Release Date 2016-02-15 NZ Release Date 2016-02-15 UK Release Date 2016-02-15 Publication Date 2016-02-28 Audience Professional & Vocational US Release Date 2016-02-28 We've got this

At The Nile, if you're looking for it, we've got it.With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love!

TheNile_Item_ID:119061023;