Gut Feelings: Short Cuts to Better Decision Making by Gerd Gigerenzer (English)

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A sportsman can catch a ball without calculating its speed or distance. A group of amateurs beat the experts at playing stock market. A man falls for right woman even though she's 'wrong' on paper. All these people succeeded by trusting their instincts - but how does it work? This title reveals the secrets of fast and effective decision-making.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

For anyone who has read Blink and wants to know moreThink less - and know more.A sportsman can catch a ball without calculating its speed or distance. A group of amateurs beat the experts at playing the stock market. A man falls for the right woman even though she's 'wrong' on paper. All these people succeeded by trusting their instincts - but how does it work?In Gut Feelings psychologist and behavioural expert Gerd Gigerenzer reveals the secrets of fast and effective decision-making. He explains that, in an uncertain world, sometimes we have to ignore too much information and rely on our brain's 'short cut', or heuristic. By explaining how intuition works and analyzing the techniques that people use to make good decisions - whether it's in personnel selection or heart surgery - Gigerenzer will show you why gut thinking can change your world.

Notes

For anyone who's read Blink and wants to know more, this book will appeal to business people, scientists and the plain curious. Gigerenzer, a psychologist and behavioural expert, reveals the secrets of fast and effective decision making.

Author Biography

Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He has published two academic books on heuristics, Simple Heuristics That Make Us Smart and Bounded Rationality- The Adaptive Toolbox and Reckoning with Risk.

Review

Fascinating and provocative … Gut Feelings may well be the recipe for a simpler, less stressful life * Sunday Times *Gigerenzer's writing is catchily optimistic and slyly funny … devillish -- Steven Poole * Guardian *

Review Text

Fascinating and provocative ... Gut Feelings may well be the recipe for a simpler, less stressful life

Review Quote

Fascinating and provocative 'e

Promotional "Headline"

For anyone who has read Blink and wants to know more

Details ISBN0141015918 Author Gerd Gigerenzer Pages 288 Publisher Penguin Books Ltd Year 2008 ISBN-10 0141015918 ISBN-13 9780141015910 Format Paperback Imprint Penguin Books Ltd Subtitle Short Cuts to Better Decision Making Place of Publication London Country of Publication United Kingdom DEWEY 128.33 Illustrations Illustrations Media Book Edition 1st Short Title GUT FEELINGS Language English Residence Berlin, GW Affiliation Max Planck Institute for Human Development and Center for Adaptive Beh Publication Date 2008-08-28 UK Release Date 2008-08-28 Alternative 9780141906317 Audience General NZ Release Date 2008-09-28 AU Release Date 2008-09-28 We've got this

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