Gut Feelings by Gerd Gigerenzer
Estimated delivery 3-12 business days
Format Paperback
Condition Brand New
Description This book is grounded in cutting-edge research, and its message is conveyed through compelling, real-life examples.
Publisher Description
Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink.Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).
Author Biography
Gerd Gigerenzer is the author of Gut Feelings. He is currently the director of the Max Planck Institute for Human Development in Berlin, Germany, and lectures around the world on the importance of proper risk education for everyone from school-age children to prominent doctors, bankers, and politicians.
Details ISBN 0143113763 ISBN-13 9780143113768 Title Gut Feelings Author Gerd Gigerenzer Format Paperback Year 2008 Pages 288 Publisher Penguin Putnam Inc GE_Item_ID:158535743; About Us
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