Hacking Marketing : Agile Practices to Make Marketing Smarter, Faster, and Mo...

Hacking Marketing : Agile Practices to Make Marketing Smarter, Faster, and More Innovative, Hardcover by Brinker, Scott, ISBN 1119183170, ISBN-13 9781119183174, Brand New, Free shipping in the US"Marketing as a discipline has been thoroughly disrupted by technologies. The speed of rapidly changing markets demands "agile" management practices. Delivering a cohesive buyer's journey across multiple channels -- web, email, social, mobile -- is a challenge of user experience (UX) design. The shift from producing a few big campaigns to operating a constant stream of marketing touchpoints is analogous to "continuous deployment" models pioneered by cloud-based services. Quickly experimenting with new marketing ideas on a small scale is like prototyping and beta testing. Hacking Marketing draws upon some of the most successful ideas from software management and tech start-up culture and adapts them for marketing leadership in a world. No technical background is required -- this is not a technical book. It is a general business book that teaches non-technical marketers a new set of concepts and frameworks that they can use to master marketing in an age where everything is now powered by software and shaped by the dynamics of technology"--