The Nile on eBay How to Build Communication Success in Your School by Karen Dempster, Justin Robbins
This book provides a step-by-step guide to achieve best practice communication within schools. Communication is a critical component in building strong partnerships with parents, attracting and retaining the best teachers, building and protecting a school's reputation and, ultimately, in ensuring that students can be at their best.Aligned to the National Standards of Excellence for Headteachers (2015), as well as Ofsted and the Independent Schools Inspectorate requirements, it provides an 'inside out' approach to create and communicate a compelling vision, building leadership communication skills and supporting the day-to-day management of communication in schools. Full of practical strategies, audit tools and planning materials to help develop your communication approach, this guide covers key topics such as: attracting and retaining the best teachers; improving the effectiveness of leadership and management; building the reputation of the school; working with parents; and knowing what to do in a crisis.How to Build Communication Success in Your School is essential reading for headteachers, school leaders and all those interested in education management and leadership.
FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Author Biography
Karen Dempster is a director of Fit2Communicate, UK. She also has a background in corporate and not-for-profit communication.Justin Robbins is a director of Fit2Communicate, UK. He specialises in internal and change-focused communication.
Table of Contents
IntroductionChapter 1: Communication mattersChapter 2: Hear from the parentsChapter 3: How are you doing?Chapter 4: Your starting point: your visionChapter 5: What is holding you back?Chapter 6: Know your audiencesChapter 7: Create your own Marketing advantageChapter 8: Build your skillsChapter 9: Inspire and motivateChapter 10: Stop the overloadChapter 11: Take the technology advantageChapter 12: Communicating changeChapter 13: When crisis hitsChapter 14: Communicating inclusivelyChapter 15: Put it into actionChapter 16: Are you succeeding?Chapter 17: Keep goingChapter 18: You're ready to goBibliographyAppendix 2.1: F2C survey resultsAppendix 4.1: SWOT Analysis for Schools TemplateAppendix 4.2: Example survey questions for parentsAppendix 4.3: Example survey questions for teachers and governorsAppendix 6.1: Understanding how far you need to move your audience's mindsetsAppendix 7.1: Example school media policy Appendix 9.1: Building an impactful storyAppendix 9.2: Delivering an inspirational messageAppendix 10.2: An example to support parents in finding information Appendix 12.1: Question and answer templateAppendix 13.1: Crisis Communication in Schools - Key Messages TemplateAppendix 13.2: Crisis communication plan templateAppendix 13.3: Crisis Management Communication Principles for Schools Appendix 15.1: Your School Communications PlanAppendix 15.2: Building your parent/student/teacher partnership agreement
Review
"How schools portray themselves is even more important in this information-rich society, and rather than being afraid of the challenges, schools should embrace the opportunities available that are able to share the daily magical moments that take place in school. If the communication systems are now out-dated within your school, then this is the book for you."— Colin Hill, UKEdChat
Review Quote
"How schools portray themselves is even more important in this information-rich society, and rather than being afraid of the challenges, schools should embrace the opportunities available that are able to share the daily magical moments that take place in school. If the communication systems are now out-dated within your school, then this is the book for you."
Details ISBN1138240877 Author Justin Robbins Publisher Taylor & Francis Ltd ISBN-10 1138240877 ISBN-13 9781138240872 Format Paperback Imprint Routledge Place of Publication London Country of Publication United Kingdom Year 2017 DEWEY 371.2 Subtitle A Guide for School Leaders Publication Date 2017-03-27 Pages 134 Affiliation Fit 2 Communicate, UK Short Title How to Build Communication Success in Your School Language English UK Release Date 2017-03-27 AU Release Date 2017-03-27 NZ Release Date 2017-03-27 Illustrations 11 Tables, black and white; 10 Line drawings, black and white; 10 Illustrations, black and white Alternative 9781138240865 Audience Professional & Vocational We've got this
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