How to Do Critical Discourse Analysis by David Machin, Andrea Mayr
Estimated delivery 3-12 business days
Format Hardcover
Condition Brand New
Description Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research – and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples.
Publisher Description
The previous edition did well in a busy market. Lifetime global sales are 6,000 and GBP107,000. The UK MAT an impressive 528.It is used across the social sciences. The approach and accessible voice have been key to its longevity. It hasn't needed a quicker revision cycle - but it is now time to refresh.The changes outlined below are clear and straightforward:Structure and approach will not be altered.Updated examples. CDA has always been a field where "classic" examples are used widely, but it's time to retire a few for the digital age (i.e. New Labour, tabloids).More coverage of digital and social media texts throughout. CDA across the social sciences now needs the digital as central, rather than an additional chapter or approach.More grounding and clarity on multimodal scope. Multimodal approach isn't a change, but we can do more to frame and signpost engagement with image/sound.More discussion of mixing methods/approaches.More explicit help on using material in chapters for designing research projects and answering specific questions.The authors are working on their own detailed plan based on them and will engage with all aspects as directed.If we bring the content up to speed while keeping the approach and voice as it is, we can ensure a strong first year and protect that MAT.800 copies will match the 1E. It's cautious, but there are more competitors across visual and multimodal analysis now. CDA does well for us. We know where and how it sells, and international growth could well help us beat 800. For now though, 800 feels solid and achievable and GBP32.99 brings us close to AA.
Author Biography
David Machin is Professor of Linguistics at the Institute of Corpus and Applications, Shanghai International Studies University. He publishes in a range of academic fields applying multimodal critical discourse analysis to provide unique insights. His books include Introduction to Multimodal Analysis (2020), Doing Visual Analysis (2018), Visual Journalism (2015) and The Language of War Monuments 2013). He is coeditor of the journal Social Semiotics, which publishes researching which uses multimodal critical discourse analysis and is on the editorial board of a range of leading journals in the field. Andrea Mayr is currently Associate Professor in Media and Communication at Zayed University, UAE, where she works in the fields of Critical Discourse Analysis and Multimodality, with a particular focus on crime and deviance, social exclusion and (digital) media activism. In her widely used books and peer-reviewed journal articles she applies mostly linguistic methods to the study of multimodal communication, such as in Language and Power (2019).
Details ISBN 1529772990 ISBN-13 9781529772999 Title How to Do Critical Discourse Analysis Author David Machin, Andrea Mayr Format Hardcover Year 2023 Pages 360 Edition 2nd Publisher Sage Publications Ltd GE_Item_ID:158431689; About Us
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