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Influence of mass media in the shaping of public opinion and in the

The presidential elections of 2016 have definitely marked the beginning of a new political era in the United States. But most importantly, they serve as an example of the increasing impact of mass media in political communication and in the performance of basic democratic mechanisms, such as electoral campaigning. Both Hillary Clinton's and Donald Trump's electoral strategies reflect the rising influence of social media and other forms of traditional media in the shaping of public opinion. This paper attempts to analyze what role did the mass media play in the formation of public opinion and in the accentuation of the political polarization in the United States during the presidential campaign of 2016.

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Item	205022108998
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Condition	Brand New
EAN	9783961169337
UPC	9783961169337
ISBN	9783961169337
Format	Paperback, 24 pages
Author	Forero Nuñez, Daniela
Book Title	Influence of mass media in the shaping of public o
Item Height	0.2 cm
Item Length	21 cm
Item Weight	0.05 kg
Item Width	14.8 cm
Language	Eng
Publisher	Diplom.de

The presidential elections of 2016 have definitely marked the beginning of a new political era in the United States. But most importantly, they serve as an example of the increasing impact of mass media in political communication and in the performance of basic democratic mechanisms, such as electoral campaigning. Both Hillary Clinton's and Donald Trump's electoral strategies reflect the rising influence of social media and other forms of traditional media in the shaping of public opinion. This paper attempts to analyze what role did the mass media play in the formation of public opinion and in the accentuation of the political polarization in the United States during the presidential campaign of 2016.

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