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Inside the Box : A Proven System of Creativity for Breakthrough Results, Pape...

Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking inside the box, working in one’s familiar world to create new ideas independent of specific problems.

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Item	354953834996
Seller	greatbookprices1 ( 314764 ⭐ ) 96.5% Location: Jessup, US, Maryland Accept Payments With ,
Shipping	See shipping cost, Ships to Americas, ...
Guarantee	eBay Money Back Guarantee
Condition	Brand New
ISBN	9781451659290
Book Title	Inside the Box : a Proven System of Creativity for Breakthrough Results
Publisher	Simon & Schuster
Item Length	8.4 in
Publication Year	2014
Format	Trade Paperback
Language	English
Illustrator	Yes
Item Height	0.7 in
Author	Drew Boyd, Jacob Goldenberg
Genre	Education, Business & Economics
Topic	Personal Success, Skills, Entrepreneurship, Decision-Making & Problem Solving, Management Science
Item Weight	7.8 Oz
Item Width	5.5 in
Number of Pages	272 Pages

Inside the Box : A Proven System of Creativity for Breakthrough Results, Paperback by Boyd, Drew; Goldenberg, Jacob, ISBN 1451659296, ISBN-13 9781451659290, Brand New, Free shipping in the US“The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H. Pink, author of Drive). The traditional attitude toward creativity in the American business world is to “think outside the box”—to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking inside the box, working in one’s familiar world to create new ideas independent of specific problems. SIT’s techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. With “inside the box” thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It’s a system that works! “Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential” (Dan Ariely, author of Predictably Irrational).