Kim Daus - Beyond Spin The Power of Strategic Corporate Journalism - S9000z

About this ItemThe item is a book PaperbackThe Author Name is Kim DausThe Title is Beyond Spin : The Power of Strategic Corporate JournalismCondition NewOther CommentsPages Count - 292. Binding type - Perfect. Content Language - English Category - BUSINESS & ECONOMICS / GeneralProduct Description -Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.We Use Stock ImagesBecause we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item.

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Gift IdeasThis is a  great Christmas gift idea.

 

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Location ID 9000ziHaveit SKU ID 165604370