Language Ideologies and Identities on Facebook and TikTok: A Southern Caribbean

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This Element examines how Caribbean content creators use elements of Caribbean Englishes and Creoles in their performances of identity in memes and TikTok videos, and the ideologies that underlie them. Social media content is underpinned by the tension between the acceptance and rejection of standard language ideologies.

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This monograph examines the ways in which Caribbean content creators use elements of Caribbean Englishes and Creoles in their performances of identity in image macro memes and TikTok videos. It also examines the ideologies that underlie these performances. The data comprises memes from Trinidadian Facebook pages, as well as videos by Guyanese, Barbadian, and Trinidadian TikTokers, and was analysed using the multimodal method designed by Kress. For meme makers, identity is understood as a system of distinction between ingroups and outgroups, and language and other semiotic features, notably emojis, are used to distinguish Trinidadians from other nationalities, and groups of Trinidadians from one another. TikTokers establish their Caribbean identity primarily through knowledge of lexis, but this works in concert with other linguistic features to create authentic identities. Social media content is underpinned by the tension between the acceptance and rejection of standard language ideologies.

Table of Contents

1. Setting the scene; 2. Identities and ideologies in Facebook memes; 3. Identity and ideologies in TikTok videos; 4. Indexing identity, enregistering ideology; References.

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Content creators' language in memes and TikToks index identity and enregister ideologies about language use in the Caribbean.

Details ISBN1009494805 Author Guyanne Wilson Publisher Cambridge University Press Series Elements in World Englishes Year 2024 ISBN-13 9781009494809 Format Hardcover Imprint Cambridge University Press Subtitle A Southern Caribbean Perspective Place of Publication Cambridge Country of Publication United Kingdom Illustrations Worked examples or Exercises Audience General ISBN-10 1009494805 Alternative 9781009350761 Publication Date 2024-06-06 UK Release Date 2024-06-06 Pages 98 We've got this

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