Making Media Content : The Influence Of Constituency Groups On Mass Media, Ha...

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Making Media Content : The Influence Of Constituency Groups On Mass Media, Hardcover by Fortunato, John A., ISBN 0805847480, ISBN-13 9780805847482, Like New Used, Free P&P in the UKAn exploration of the complex decision-making process that national mass media organizations go through in determining what news content to put on the air, in print, or on an Internet site. Fortunato (advertising, U. of Texas) addresses the dance of factors and constituencies that influence media content, including advertisers, corporate interests, owners, and advocacy groups. Interviews with professionals provide a practitioner perspective. Of interest to students of mass communication, media studies, journalism, broadcasting, advertising, and public relations. Annotation ©2004 Book News, Inc., Portland, OR ()

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