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Marketing in the Groundswell, Hardcover by Li, Charlene; Bernoff, Josh, Brand...

Li is a consultant. Annotation ©2010 Book News, Inc., Portland, OR ().

18.31$ Buy It Now

Item	355012153573
Seller	greatbookprices1 ( 316446 ⭐ ) 96.4% Location: Jessup, US, Maryland Accept Payments With ,
Shipping	See shipping cost, Ships to Worldwide, ...
Guarantee	eBay Money Back Guarantee
Condition	Brand New
ISBN	9781422129807
Book Title	Marketing in the Groundswell
Publisher	Harvard Business Review Press
Item Length	7.2 in
Publication Year	2009
Format	Hardcover
Language	English
Illustrator	Yes
Item Height	2.4 in
Author	Josh Bernoff, Charlene Li
Genre	Business & Economics
Topic	Marketing / General
Item Weight	7.2 Oz
Item Width	4.4 in
Number of Pages	144 Pages

Marketing in the Groundswell, Hardcover by Li, Charlene; Bernoff, Josh, ISBN 1422129802, ISBN-13 9781422129807, Brand New, Free shipping in the USThe groundswell, as the authors originally defined it in their book Groundswell in 2008, is a social trend in which people use technologies to get things they need from each other instead of from companies. This smaller ("), focused edition of Groundswell concentrates on how marketers can tap into the power of social networks, blogs, use-generated video, and other social networking phenomena to reverse this disturbing trend. Th contains three chapters from the original book, on market research, marketing, and word-of-mouth, expanded to reflect the new post-crash reality and social networking technologies. The new material draws on a December 2008 survey of 145 marketers from large and small consumer and B2B companies. Li is a consultant. Bernoff is a research analyst. Annotation ©2010 Book News, Inc., Portland, OR ()

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