Marketing : Strategic Planning & Integration, Paperback by Hanlon, Annmarie, ...

Marketing : Strategic Planning & Integration, Paperback by Hanlon, Annmarie, ISBN 1529742803, ISBN-13 9781529742800, Like New Used, Free shipping in the US<p>An unbiased, balanced guide to all aspects of marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of marketing planning and the latest models, th also offers a range of tools to help implement your own marketing plans and strategies. </p><p>The second edition has been expanded to include new discussions and research on areas including privacy, types of influencers, social listening and the gig economy. &nbsp;</p><p>Key features: </p><ul> <li>Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. </li> <li>A brand-new case study on Strava runs throughout th to help you apply what you&rsquo;ve learnt to real-world scenarios. </li> <li>&lsquo;Ethical Insight&rsquo; boxes provide a reflective and challenging look at social issues and the negative side of marketing. </li> <li>&lsquo; Tool&rsquo; boxes introduce professional tools, such as &lsquo;Spot the Troll&rsquo;, Hootsuite and Padlet. </li> <li>The &lsquo;Smartphone Sixty Seconds&rsquo; feature provides super-quick online activities using needing only your phone. </li> <li>Includes a new &lsquo;Journal of Note&rsquo; feature in each chapter, to direct you to a key source of further reading.</li> <li>Worked marketing plan.&nbsp;</li> <li>Complimented by online resources, including PowerPoint slides, and Instructor&rsquo;s Manual, quizzes, recommended video links and free SAGE Journal articles. </li></ul><p>Suitable for and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of marketing. </p>