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This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by.
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Guarantee | eBay Money Back Guarantee |
Condition | Brand New |
Book Title | Marketing Strategy for the Creative and Cultural Industries |
ISBN | 9780367419776 |
Subject Area | Art, Performing Arts, Business & Economics |
Publication Name | Marketing Strategy for Creative and Cultural Industries |
Publisher | Taylor & Francis Group |
Item Length | 9.2 in |
Subject | Industries / Service, Marketing / General, Business Aspects, General |
Publication Year | 2020 |
Series | Mastering Management in the Creative and Cultural Industries Ser. |
Type | Textbook |
Format | Trade Paperback |
Language | English |
Author | Bonita M. Kolb |
Item Width | 6.2 in |
Number of Pages | 272 Pages |
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