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Marketing Strategy for the Creative and Cultural Industries, Paperback by Kol...

This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by.

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ConditionBrand New
Book TitleMarketing Strategy for the Creative and Cultural Industries
ISBN9780367419776
Subject AreaArt, Performing Arts, Business & Economics
Publication NameMarketing Strategy for Creative and Cultural Industries
PublisherTaylor & Francis Group
Item Length9.2 in
SubjectIndustries / Service, Marketing / General, Business Aspects, General
Publication Year2020
SeriesMastering Management in the Creative and Cultural Industries Ser.
TypeTextbook
FormatTrade Paperback
LanguageEnglish
AuthorBonita M. Kolb
Item Width6.2 in
Number of Pages272 Pages

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