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Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in

"The most valuable book I've read in years.. The analysis is brilliant.". --Tom Peters. Available August 1996.

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Item	156442161285
Seller	globaldispatchusa ( 6660 ⭐ ) 95.8% Location: Hillsdale, AU, NSW Accept Payments With ,
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Condition	Brand New
EAN	9780875847405
UPC	9780875847405
ISBN	9780875847405
Book Title	Mastering the Dynamics of Innovation : How Companies Can Seize Opportunities in the Face of Techno...
Publisher	Harvard Business Review Press
Item Length	9 in
Edition	2
Publication Year	1996
Format	Trade Paperback
Language	English
Illustrator	Yes
Item Height	0.8 in
Author	James M. Utterback
Features	Revised
Genre	Business & Economics
Topic	Reference, Motivational
Item Weight	16 Oz
Item Width	6 in
Number of Pages	288 Pages

The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how--over time--new and old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation--even when it undermines their traditional strengths. He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort.

Mastering the Dynamics of Innovation offers a pioneering model for how innovation unsettles industries and firms, and features fascinating histories of new product developments and strategies for nurturing innovation. "The most valuable book I've read in years. . . . The analysis is brilliant."--Tom Peters. Available August 1996.