Michael Vliek - Psychology of Influence Theory research and practi - S9000z

About this ItemThe item is a book PaperbackThe Author Name is Michael VliekThe Title is The Psychology of Influence : Theory, research and practiceCondition NewOther CommentsEdition Number - 0001. Pages Count - 270. Binding type - Perfect. Content Language - English Category - PSYCHOLOGY / Social PsychologyBUSINESS & ECONOMICS / Consumer BehaviorPSYCHOLOGY / Applied PsychologyProduct Description -Whether it's our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication. In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains:When do arguments become persuasiveWhat influence do role models haveWhat role do simple rules of thumb, social norms or emotions play Which behaviours are difficult to influence, and whyCovering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.We Use Stock ImagesBecause we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item.

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Location ID 9000ziHaveit SKU ID 166036476