Buy Mountain Resort Marketing And Management (Routledge Advances In Tourism)

Buy Mountain Resort Marketing And Management (Routledge Advances In Tourism)

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Mountain Resort Marketing and Management (Routledge Advances in Tourism)

150.35$ Buy It Now

Item	145989436539
Seller	yourglobalmall ( 42699 ⭐ ) 97.2% Location: East Hanover, US, NJ Accept Payments With ,
Shipping	See shipping cost, Ships to Australia, ...
Guarantee	eBay Money Back Guarantee
Condition	Brand New
EAN	9780367483302
UPC	9780367483302
ISBN	9780367483302
Format	Hardback, 194 pages
Author	Armelle Solelhac
Book Title	Mountain Resort Marketing and Management (Routledg
Item Height	2.17 cm
Item Length	23.4 cm
Item Weight	0.5 kg
Item Width	15.6 cm
Language	Eng
Publisher	Routledge

Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provides these insights by offering a critical and up-to-date examination of the mountain industry.

This book covers branding, management, and revenue optimization in an industry where very heavy investments are requested and mature markets need to ensure they remain competitive. Chapters include interviews with professionals and international experts on mature markets to shed light on the development and marketing strategies that make these resorts successful. Major issues facing mountain resorts today are addressed, including climate change, sustainability, COVID-19, the experience economy, yield management and dynamic pricing policies, and investment management.

Offering valuable knowledge on how to successfully market and manage ski resorts in an ever-changing and competitive environment, this will be useful reading for upper-level students, researchers and current practitioners in winter sports, destination development and management, sport tourism, and development studies.

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