Neoliberalism and the Media by Marian Meyers (English) Paperback Book

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This book examines the multiple ways that popular media mainstream and reinforce neoliberal ideology, exposing how they promote neoliberalism's underlying ideas, values and beliefs so as to naturalize inequality, undercut democracy and contribute to the collapse of social notions of community and the common good.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

This book examines the multiple ways that popular media mainstream and reinforce neoliberal ideology, exposing how they promote neoliberalism's underlying ideas, values and beliefs so as to naturalize inequality, undercut democracy and contribute to the collapse of social notions of community and the common good. Covering a wide range of media and genres, and adopting a variety of qualitative textual methodologies and theoretical frameworks, the chapters examine diverse topics, from news coverage of the 2016 U.S. presidential election to the NBC show Superstore (an atypical instance in which a TV show, for one brief season, challenged the central tenets of neoliberalism) to "kitchen porn." The book also takes an intersectional approach, as contributors explore how gender, race, class and other aspects of social identity are inextricably tied to each other within media representation. At once innovative and distinctive in its illustration of how the media is complicit in perpetuating neoliberal ideology, Neoliberalism and the Media offers students and scholars alike an incisive portrait of the intersection between media and ideology today.

Author Biography

Marian Meyers is a professor in the Department of Communication and an affiliate of the Institute of Women's, Gender and Sexuality Studies at Georgia State University. Her research interests are in the areas of feminist media studies and neoliberalism and the media. Her publications have focused on intersectionality within the representation of women, including the role of neoliberalism within that representation, as well as women in higher education. This is her sixth book.

Table of Contents

AcknowledgmentsPrefaceNotes on ContributorsPART I: Where We Are and How We Got Here1 Neoliberalism and the Media: History and ContextMarian MeyersPART II: Corporations and Markets2 Reality TV "Gets Real": Hypercommercialism and Post-Truth in CNN's Coverage of the 2016 Election CampaignLiane Tanguay3 The Girl Effect: Philanthrocapitalism and the Branded Marketplace of Philanthropic GovernanceDana Schowalter4 Neoliberalism and Women's Right to Communicate: The Politics of Ownership and Voice in MediaCarolyn M. ByerlyPART III: Responsibility and Choice5 Numinous Fortune and Holy Money: Dave Ramsey's Cruel OptimismJohn Ike Sewell6 From Homo Economicus to Homo Sacer: Neoliberalism and the Thanatopolitics of The Meth ProjectMichael F. Walker7 As American as Capitalist Exploitation: Neoliberalism in The Men Who Built AmericaChristopher M. DuerringerPART IV: Consumers and Advertising8 Affirmative Advertising and the Mediated Feeling Rules of NeoliberalismRosalind Gill and Akane Kanai9 Kitchen Porn: Of Consumerist Fantasies and DesiresC. Wesley BuerklePART V: Identity and Representation10 "I Deserved to Get Knocked Up": Sex, Class and Latinidad in Jane the VirginJohn S. Quinn-Puerta11 An Intersectional Analysis of Controlling Images and Neoliberal Meritocracy on Scandal and EmpireCheryl Thompson12 Doing Whiteness "Right": Playing by the Rules of Neoliberalism for Television's Working ClassHolly Willson Holladay13 Negotiating Identity and Working Class Struggles in NBC's SuperstoreLauren BratslavskyIndex

Review

Marian Meyers has put together an insightful, timely, highly teachable collection. Neoliberalism and the Media is a gift for media studies scholars and students who want to understand our political context and the decisive yet multi-faceted ways that media participate in maintaining the neoliberal status quo. – Julie Wilson, Allegheny College

Review Quote

Marian Meyers has put together an insightful, timely, highly teachable collection. Neoliberalism and the Media is a gift for media studies scholars and students who want to understand our political context and the decisive yet multi-faceted ways that media participate in maintaining the neoliberal status quo. - Julie Wilson, Allegheny College

Details ISBN1138094439 Publisher Taylor & Francis Ltd Year 2019 ISBN-10 1138094439 ISBN-13 9781138094437 Format Paperback Imprint Routledge Place of Publication London Country of Publication United Kingdom Edited by Marian Meyers DEWEY 302.23 Pages 236 Publication Date 2019-02-12 Language English AU Release Date 2019-02-12 NZ Release Date 2019-02-12 UK Release Date 2019-02-12 Author Marian Meyers Alternative 9781138094420 Audience Tertiary & Higher Education We've got this

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