Off-Centered Leadership: The Dogfish Head Guide to Motivation, Collaboration

Find out what happens when companies stop competing and start collaborating. Off-Centered Leadership considers an innovative approach to business by exploring what happens when companies stop competing and start collaborating -- both externally in the marketplace and internally in building a culture of communication, trust and alignment. Brimming with lessons on entrepreneurship and culture from the founder of Dogfish Head Craft Brewery, one of the fastest growing independent brewery in the country,members of his leadership team and external mentors from the worlds of business and art, this game-changing text turns competition on its head by showcasing how competing organizations can work together--and with other local businesses--to reach a common goal. The text dives into how Dogfish Head has blazed a new trail through the development of a revolutionary business model that has called upon musicians, community organizations, and even other breweries to keep product development fresh and create engaging customer experiences. This book documents and addresses the growing pains a company experiences as it evolves from the awkward early start up years into a mid-sized sustainable company with hundreds of co-workers. Calagione is candid in sharing his personal leadership challenges and success and calls on other seasoned vets inside and outside the company who inform and influence the journey of growth and creative expression Dogfish Head is on. This book is rich with practical information entrepreneurs and business people can apply to their own professional journeys. Competition has long been the name of the game in the business world, but what if there was a different way to approach business? The collaboration over competition approach to business has been proven to foster positivity, productivity, and, ultimately, success. By partnering with your competition instead of trying to outsell them, you could actually create a memorable customer experience that will have people coming back for more! Internally as well the dogfish approach has evolved and is not traditional org chart driven top down leadership. Calagione shared the challenges of evolving from a founder-driven entrepreneurial company where he was the sole creative and strategic director into a more collaborative collective where he is now one of many creative and strategic voices in the company. * Discover the methods and approaches dogfish head has used to grow a rich diverse leadership team and evolve from a company basing decisions on the gut and whims of a founder to one with a more robust wholistic strategic approach in a way that allows them to stay creative and maintain their irreverent off-centered culture. * Discover how ditching your competitive nature and embracing collaboration can allow you to better serve your customers * Explore innovative solutions to the challenges that today's businesses face * Consider how your company can grow through the collaboration over competition business model * Leverage the experiences of other companies to truly understand how collaboration can contribute to your businesss success Off-Centered Leadership is a groundbreaking book that explores the power of collaboration within the business world.

Sam Calagione (Lewes, DE; is the founder and owner of Dogfish Head Craft Brewery in Milton, DE, the nation's fastest growing independent brewery, and Dogfish Head Brewings & Eats in Rehoboth Beach, DE. His innovative style has earned him a reputation as one of America's most adventurous entrepreneurs and brewers. He has been named Businessman of the Year by The Small Business Association and is the youngest person to be named to the Board of Directors for the Association of Brewers. Sam has been featured in publications as diverse as Wall Street Journal, BusinessWeek, Playboy, People, and Buon Apetit.

Introduction ix Enjoy the Journey ix Celebrating the Epiphany xi Joining the Fans xii Proceed Slowly, Go Thoughtfully xiii A Third Way Forward xvii Chapter 1 FROM ENTREPRENEUR TO LEADER 1 Creative Freedom 3 Your Coworkers Are Your First Responsibility 6 The Retreat, February 2014 7 Interview: Nick Benz, CEO, Dogfi sh Head 14 Chapter 2 LAID UP IN ZERO GRAVITY 25 The Goliaths and David 30 Internal Collaboration 32 Interview: Charlie Papazian, President, Brewers Association of America 35 Chapter 3 THE RADICALLY CHANGING BEER BUSINESS 45 A Brief History of the American Beer Industry 46 A Gathering Storm 52 Maintaining the Brand in Turbulent Times 56 Chapter 4 LEADERSHIP 101: Love the Mistakes 61 Interview: Pearse Lyons, President and Founder, Alltech, Inc. 69 Chapter 5 PREPARING FOR SUCCESS 79 Bringing in the Experts 81 Interview: Stewart D. Friedman, Founding Director of the Wharton Leadership Program 92 Chapter 6 INTERNAL COLLABORATION: Marrying Off-Centeredness to a World-Class Organization 101 Interview: Cindy Dunson, Director of Human Resources at Dogfi sh Head 109 Experimental Brewing 118 Interview: Mariah Calagione, Vice President, Dogfi sh Head 120 Chapter 7 EXTERNAL COLLABORATION 131 External and Internal Collaboration 147 Giving Back 151 Our Community 153 Interview: Nick Brayton, President, Woolrich 154 Chapter 8 COLLABORATIVE CREATIVITY: Passion and Patience 165 Interview: Neal Stewart, VP of Marketing, Dogfi sh Head; Tim Hawn, Brewmaster, Dogfi sh Head 167 The Birreria Story 177 Interview: Will Oldham, Renaissance Man 183 Chapter 9 OFF-CENTERED CAPITAL: Partnering for the Future 193 Interview: David Landau, Cofounder, LNK Partners 203 Chapter 10 DECADE THREE AS AN OFF-CENTERED LEADER 215 Interview: Terri Kelly, CEO, W. L. Gore & Associates 225 Afterword 243 Acknowledgments 248 Index 249