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Peta Mitchell Contagious Metaphor (Paperback) (UK IMPORT)

Author: Peta Mitchell. Format: Paperback. Missing Information?. Item Weight: 304g. Item Length: 156mm. Item Height: 234mm. Country/Region of Manufacture: GB.

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Item	135321713066
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Condition	Brand New
Book Title	Contagious Metaphor
Title	Contagious Metaphor
ISBN-10	1472521625
EAN	9781472521620
ISBN	9781472521620
Release Date	03/27/2014
Release Year	2014
Country/Region of Manufacture	GB
Genre	Literary Criticism
Subject Area	Literary Criticism, Philosophy, Language Arts & Disciplines, Psychology
Publication Name	Contagious Metaphor
Publisher	Bloomsbury Publishing
Item Length	9.2 in
Subject	General, Semiotics & Theory, Social Psychology
Publication Year	2014
Type	Textbook
Format	Trade Paperback
Language	English
Item Height	0.4 in
Author	Peta Mitchell
Item Weight	10.8 Oz
Item Width	6.1 in
Number of Pages	208 Pages

Further DetailsTitle: Contagious MetaphorCondition: NewFormat: PaperbackISBN-10: 1472521625EAN: 9781472521620ISBN: 9781472521620Publisher: Bloomsbury AcademicRelease Date: 03/27/2014Description: The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with André Siegfried's observation that 'there is a striking parallel between the spreading of germs and the spreading of ideas'. In Contagious Metaphor, Peta Mitchell offers an innovative, interdisciplinary study of the metaphor of contagion and its relationship to the workings of language. Examining both metaphors of contagion and metaphor as contagion, Contagious Metaphor suggests a framework through which the emergence and often epidemic-like reproduction of metaphor can be better understood.Language: EnglishCountry/Region of Manufacture: GBItem Height: 234mmItem Length: 156mmItem Weight: 304gAuthor: Peta MitchellGenre: Literary CriticismRelease Year: 2014

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