Physicians of the Future: Doctor-Influencers, Patient-Consumers, and the Busines

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The first scholarly exploration of the forums, practice, and economics of functional medicine.

FORMATHardcover CONDITIONBrand New Publisher Description

The first scholarly exploration of the forums, practice, and economics of functional medicine.Physicians of the Future interrogates the hidden logics of inclusion and exclusion in functional medicine (FM), a holistic form of personalized medicine that targets chronic disease. Rosalynn Vega uncovers how, as "wounded healers," some FM practitioners who are former chronic disease sufferers turn their illness narratives into a form of social capital, leveraging social media to relate to patients and build practices as "doctor-influencers." Arguing that power and authority operate distinctly in FM when compared to conventional medicine, largely because FM services are paid for out of pocket by socioeconomically privileged "clients," Vega studies how FM practitioners engage in entrepreneurship of their own while critiquing the profit motives of the existing healthcare system, pharmaceutical industry, and insurance industry. Using data culled from online support groups, conferences, docuseries, blogs, podcasts, YouTube, and TED Talks, as well as her own battles with chronic illness, Vega argues that FM practices prioritize the individual while inadvertently reinscribing inequities based on race and class. Ultimately, she opens avenues of possibility for FM interlocutors wrestling with their responsibility for making functional medicine accessible to all.

Author Biography

Rosalynn A. Vega is an associate professor of medical anthropology at the University of Texas Rio Grande Valley and the author of Nested Ecologies: A Multilayered Ethnography of Functional Medicine and No Alternative: Childbirth, Citizenship, and Indigenous Culture in Mexico.

Table of Contents

Prelude. Treat the Person, Not the Disease Introduction Chapter 1. Is Functional Medicine Pseudoscience? Interlude. Mapping Out My Systems Biology Chapter 2. Wounded Healers Interlude. Taking the Reins Chapter 3. Relational Shifts Interlude. The Three Cs Chapter 4. Digitized Patient Communities Chapter 5. Doctor-Influencers Chapter 6. Ancient Healing Traditions Chapter 7. Big Pharma and Health Insurance Chapter 8. Group Visits Conclusion. Looking Forward: Opportunities for Health Justice Acknowledgments Appendix: Persons Described in This Book Notes Works Cited Index

Details ISBN147732867X Author Rosalynn A. Vega Pages 336 Publisher University of Texas Press Year 2024 ISBN-13 9781477328675 Format Hardcover Imprint University of Texas Press Subtitle Doctor-Influencers, Patient-Consumers, and the Business of Functional Medicine DEWEY 610 Place of Publication Austin, TX Country of Publication United States Audience Professional & Vocational Illustrations 3 b&w illustrations ISBN-10 147732867X Publication Date 2024-06-03 US Release Date 2024-06-03 UK Release Date 2024-06-03 We've got this

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