Profitable Photography in Digital Age: Strategies for Success by Dan Heller (Eng

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Helps amateurs and professionals understand the changes to the industry and explores a wide range of business models for determining the best individual approach to making money in today's photography market.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

The ultimate digital-age resource for the serious amateur considering a career in photography and the professional wanting to take an existing businesses to the next level! Written by a professional photographer and Internet technology entrepreneur, this guide explains the fundamental shifts within the photography industry since the inception of digital imaging and the Internet. By explaining how business is done now, this book helps photographers understand what it takes to sell, deliver, and compete in today's market. Eschewing the "one size fits all" approach of other guides, this book explores an extensive range of business models to help the reader determine the best approach for selling his or her own photography. Whether working with film or the latest digital equipment, photographers will find real-world insights to crucial topics such as: setting business expectations; applying business sense; marketing photography successfully; setting prices; selling prints; running a Web-based photography business; working with stock photography agencies; legally protecting images; and much more.Profitable Photography in the Digital Age includes special tips for photographers selling images for posters, postcards, and calendars, as well as a photography equipment list. Any photographer wanting to think smartly and analytically about his or her business will need this book.

Author Biography

Dan Heller is a freelance travel photographer and founder of Z-Code software, one of the first commercially available e-mail systems designed for the Internet.

Long Description

This groundbreaking resource demonstrates how to use digital imaging and the Internet as the cornerstone of a successful photography business. Topics covered include setting business goals, marketing, setting prices, selling prints, running a Web-based photography business, working with stock agencies, legally protecting images, and more. Both serious amateurs considering a start-up and established businesses looking for fresh approaches need this timely, relevant book. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Review Quote

"The survival guide for photographers doing business in the new millennium,"

Details ISBN1581154127 Author Dan Heller Short Title PROFITABLE PHOTOGRAPHY IN DIGI Language English ISBN-10 1581154127 ISBN-13 9781581154122 Media Book Format Paperback DEWEY 770.68 Illustrations Yes Year 2005 Publication Date 2005-06-30 Imprint Allworth Press,U.S. Subtitle Strategies for Success Place of Publication New York Country of Publication United States Audience General/Trade Pages 240 Publisher Allworth Press DOI 10.1604/9781581154122 AU Release Date 2005-05-31 We've got this

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