Public Relations in Global Cultural Contexts: Multi-paradigmatic Perspectives by

The Nile on eBay   Public Relations in Global Cultural Contexts by Nilanjana Bardhan, C. Kay Weaver

This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations' contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative 'ways of knowing' that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship. This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations.Students as well as practitioners of public relations will benefit from reading the perspectives included here.

Author Biography

Nilanjana Bardhan is an Associate Professor in the Department of Speech Communication at Southern Illinois University--Carbondale, USA. She teaches and conducts research in the areas of public relations (especially in global contexts) and intercultural/international communication. She has practitioner experience in India and in the US, and her scholarship has appeared in a number of edited book collections and journals such as the Journal of Public Relations Research, Journal of Communication Management, Communication Education, Mass Communication and Society, and the Journal of Health Communication. C. Kay Weaver is a Professor in the Department of Management Communication at the University of Waikato, New Zealand. She has taught across the fields of public relations, communication, media, and film studies in the UK and New Zealand. Her research has been published in a number of books and edited collections and in journals such as Public Relations Review, Journal of Public Relations Research, Journal of Applied Communication Research, Media, Culture & Society, New Media & Society, and Feminist Media Studies.

Table of Contents

Critical Perspectives in Global Public RelationsHow Intercultural Communication Theory Informs Public Relations Practice in Global SettingsCulture, Communication, and Third Culture Building in Public Relations Within Global FluxIntercultural Typologies and Public Relations Research: A Critique of Hofstede's DimensionsThe Need for a Postmodern Turn in Global Public RelationsCritiquing the Generic/Specific Public Relations Theory: The Need to Close the Transnational Knowledge GapPublic Relations and Marginalization in a Global Context: A Postcolonial CritiqueChi-Based Strategies for Public Relations in a Globalizing WorldPublic Relations, Globalization, and Culture: Framing Methodological Debates and Future Directions

Details ISBN0415872863 Publisher Taylor & Francis Ltd Series Routledge Communication Series ISBN-10 0415872863 ISBN-13 9780415872867 Format Paperback Author C. Kay Weaver Media Book Short Title PUBLIC RELATIONS IN GLOBAL CUL Language English Illustrations Yes Imprint Routledge Place of Publication London Country of Publication United Kingdom Edited by C. Kay Weaver Birth 1964 Pages 298 AU Release Date 2010-12-20 NZ Release Date 2010-12-20 UK Release Date 2010-12-20 Year 2010 Publication Date 2010-12-20 Subtitle Multi-paradigmatic Perspectives Alternative 9780415872850 DEWEY 659.289 Audience Tertiary & Higher Education We've got this

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